“Dear Wrapstar Customers,” reads a sign posted on the storefront of Wrapstar West Hollywood. “We regret to inform you that we are closing this location due to low traffic and higher operating cost in this area. We are so appreciative of everyone’s support and the amazing reviews we have received from you. We invite you to visit us online @ wrapstarla.com…With Gratitude, The Wrapstar Family”
The fast-casual restaurant opened at the Ramada Plaza, located at 8593 Santa Monica Blvd. They opened in the city of West Hollywood at former Cousins Maine Lobster space (that business closed back in August, 2022, after being open at that location for seven years).
A note posted on the website currently states that “Wrapstar West Hollywood will be closed Thursday 8/10-Sunday 8/13. Please visit our Beverly Hills location or order online with Ubereats, Doordash or Grubhub. We appreciate you ❤.”—However, they are currently closed as of the posting of this piece on Monday, 8/14.
The announcement of their closure comes days after Yogurt Stop, located at 8803 Santa Monica Blvd, announced they were closing on October 2, 2023, after being open in West Hollywood for the past 15 years.
Known for offering a variety of signature and build-your-own wraps in the cities of Beverly Hills and Culver City, the wraps restaurant had a soft opening on April 1, 2023, with an official opening a week later. According to their Instagram account posts, the WeHo location was well received by the community. They had a strong opening with returning customers by the second day. Unfortunately they were not able to keep that momentum going.
Wrapstar specializes in wraps and salads. For salads, you can either choose from one of their signature salads or build your own. You can also put together our own vegan salad with Beyond Meat, tortilla chips (corn and flour), carrots, cilantro, garbanzo beans, green onion, pepperoncini, red onion, corn, olives, sesame seeds, and a cilantro lime dressing. The combination of flavors and textures was spot on, with the Beyond Meat providing a meat-like texture and smoky flavor, while the cilantro, onion, and pepperoncini added a tangy kick. There are also tofu options instead of chicken, giving a wider option for vegetarians.
The sign posted at the West Hollywood locations lists the two locations that are still standing in Beverly Hills and Culver City. They are located at:
- 9533 Santa Monica Blvd. Beverly Hills, CA 90210
- 9426 Washington Blvd. Culver City, CA 90232
These businesses do no preparation before opening. They barely paint the storefront, have no staff, do no cleaning of the sidewalk, do no grand opening or marketing, offer no free samples to draw in new customers and expect to succeed. Seriously???
Another mediocre restaurant gone from WEHO! I am a Big Shot filmmaker and demand quality!
Walter Reuben
Nothing lasts in West Hollywood. Restaurants cafes and stores all shutter and sit empty then new ones finally open then close again. The article says “very few patrons” which is typical in all weho stores. they couldn’t even keep a Sprouts market open. All the restaurants and stores that closed for good in weho during Covid remained elsewhere across LA and reopened without closing for good.Why was Weho so hard hit by Covid closures and not the rest of LA? ! Only a few bars make $ from people who drive in from elsewhere to spend to drink and quickly… Read more »
Nothing lasts in West Hollywood. Restaurants cafes and stores all shutter and sit empty then new ones finally open then close again. The article says “very few patrons” which is typical in all weho stores. they couldn’t even keep a Sprouts market open. All the restaurants and stores that closed in weho during Covid remained open elsewhere across LA. Why was Weho so hard hit by Covid closures and not the rest of LA? ! Only a few bars make $ from people who drive in from elsewhere to spend to drink and quickly split. Like Chelsea NYC, WeHo is… Read more »
They can’t afford to stay open…minimum wage in West Hollywood is $19 + per hour. Ridiculous!!@
Maybe the landlords need to stop being greedy. I used to work at the Coffee bean in west hollywood. In 2019 we had to close cause the landlord went from 9000.00 a month, to 25000.00 a month.
And it still sits empty. You’re exactly correct about greedy landlords
Another one bites the dust….
I’ll tell you why they closed a freaking wrap was $16 when I can walk next-door to Trader Joe’s and get the same one ready to go for $3.99! The people think West Hollywood it’s some kind of a gold rush they’re all rushing here trying to make a quick dollar off all of us! we as residents need to do a revolt, we need to suffocate all these businesses by not patronizing them until they bring their prices down! The cousins Maine lobster for example the wraps were four dollars when they had their truck on Sunset and Horne… Read more »
If you support higher taxes, wages and regulations, then you should expect to pay $20 for a wrap. No one is going to work their ass off to open a business and not make a profit.
Nobody opens a business planning to close in four months, either. Nothing hurts your profit margin faster than closing. There are a lot of business models that could have attracted people to spend money there. I understand markup and profit. I also understand that at a certain price point, customers do not feel that they are getting a luxury priced experience and see price gouging. When there are similar options nearby that cost less that is a problem that needs to be somehow corrected with adding value. They failed to do that and they closed. I am unsure what they… Read more »
When taxes are as high as they are for businesses , let alone the forced benefits and higher than anywhere else wages forced upon them , what do you expect? You vote for this and yet you complain. Is Weho’s goal to become another San Francisco? Business eventually says screw it.
Very spot on.
Maybe because the rents in Weho are sky high. You’re barking up the wrong tree you fucking idiot.
Wow, hardly knew you. I was not even aware they were open, should have done some outreach. I am sure with the gay Starbucks closed, foot traffic is also much lighter. Yogurt Stop is closing in October because they could not secure a new lease on their location.