The opening of the West Hollywood SUPREME Store is happening sooner than most of us anticipate. An employee at the freshly shuttered SUPREME store on Fairfax Avenue in Los Angeles, tells WEHO TIMES that the Sunset location in the former Tower Records Store is opening as soon as later this month.
A quick stop to the former Tower Records space at 8801 Sunset Boulevard shows a lot of progress has been made. The building exteriors look almost complete. The scaffolding has been removed from the side of the building and construction crewmembers were seen putting some finishing touches on the outdoor light fixtures.
There are three tarps hanging on the side of the building, two located at the front’s main entrance by the parking lot and one on the Sunset Boulevard side, covering the SUPREME Store logos.
The construction of the new West Hollywood Supreme Store began on, Monday February 14, 2022. According to Aaron Green of Afriat Consulting Group, a timeline set last year stated that the buildout was supposed to be completed by August 2022.
Newmark leasing agent Jay Luchs, who represents the site, told the Beverly Press that everything was on schedule late last month. A construction worker also confirmed that the store will be opening sometime at the end of this month.
The renovation of the building has not been easy. The site received a lot of push back from local neighbors when the entire building was gutted and the Tower Records sign was removed, even though it wasn’t the original sign (according to Luchs, the Tower Records intellectual property holder did not want their logo on the West Hollywood Supreme Store).
The New York-based skateboard shop-turned-streetwear giant went corporate in 2020. The brand known for its red box logo and limited-edition releases was acquired by apparel and footwear holding company VF Corp, which owns a controlling interest in The North Face, Timberland and Vans. According to Reuters, the Supreme buy was in the area of $2.1 billion.
Supreme was founded by American-British businessman James Jebbia in 1994. It opened as a small skateboard shop on Lafayette Street in lower Manhattan. The brand has since grown into a global phenomenon, playing a key role in the ascendance of streetwear in the fashion world.
The Los Angeles location closed on Tuesday, February 2, 2023, after being open for the past 19 years (the store first opened in 2004). The store located at 439 N Fairfax was known for the long lines, the occasional fight, has been blamed for attracting crime and was a target for looters during the George Floyd riots.
More details on the opening of the West Hollywood Supreme Store are coming soon.