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    HomeNewsWest Hollywood City Council to Consider Formally Designating/Defining Rainbow District

    West Hollywood City Council to Consider Formally Designating/Defining Rainbow District

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    At a regular West Hollywood City Council meeting on Monday June 10, 2024, the city council will consider instructing city staff to formally designate and define the city’s “Rainbow District” and engage with local business owners to foster a thriving commercial area centered around LGBTQ+ nightlife establishments.

    According to a Staff Report, West Hollywood has long been a hub of LGBTQ+ culture, nightlife, and advocacy, particularly along the west end of Santa Monica Boulevard between La Cienega and Robertson Boulevards, known historically as “Boystown” and now referred to as the Rainbow District. This area remains a vibrant center for the LGBTQ+ community, attracting global visitors for events like WeHo Pride and the Halloween Carnaval, and serving as a focal point for activism and community-building.

    The Rainbow District is currently distinguished by its concentration of LGBTQ+-focused businesses, including clubs, restaurants, and retail shops, creating a pedestrian-friendly area for socializing and entertainment. Unlike other parts of the city, the Rainbow District is not a formal business improvement district, which limits its access to dedicated marketing funds and organizational support seen in areas like the Sunset Strip and the West Hollywood Design District.

    An ongoing economic study aims to assess citywide economic conditions and explore opportunities within five sub-regions, including the Rainbow District. For study purposes, the Rainbow District is defined as the commercial area along Santa Monica Boulevard between Doheny Drive and La Cienega Boulevard, extending to Robertson Boulevard between Santa Monica Boulevard and Melrose Avenue, and La Cienega Boulevard between Santa Monica Boulevard and Holloway.

    City staff will work to define the exact boundaries of the Rainbow District and recognize its historical and cultural significance. They will also engage with local business owners to understand their needs and determine how the city can best support the district. Potential measures might include marketing initiatives or pilot programs evaluated for short-term impact before permanent implementation.

    The initiative will involve multiple city divisions, including Business Development, Long Range Planning, Current & Historic Planning, and Neighborhood & Business Safety. If additional marketing funds are deemed necessary, discussions may revisit the formation of a formal business improvement district for the Rainbow District.

    By formally recognizing and supporting the Rainbow District, the City of West Hollywood aims to sustain its role as a vibrant epicenter of LGBTQ+ life and culture.

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    Paulo Murillo
    Paulo Murillohttps://wehotimes.com
    Paulo Murillo is Editor in Chief and Publisher of WEHO TIMES. He brings over 20 years of experience as a columnist, reporter, and photo journalist. Murillo began his professional writing career as the author of “Love Ya, Mean It,” an irreverent and sometimes controversial West Hollywood lifestyle column for FAB! newspaper. His work has appeared in numerous print and online publications, which include the “Hot Topic” column in Frontiers magazine, where he covered breaking news and local events in West Hollywood. He can be reached at [email protected]

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    The Fly
    The Fly
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    1 month ago

    Does this designation mean it would encourage or enforce LGBTQ+-focused businesses within the boundaries of the district?

    Can they enforce businesses to be gay focused?

    Last edited 1 month ago by The Fly
    Marco Colantonio
    Marco Colantonio
    Offline
    1 month ago

    An official designation is long overdue and the Rainbow District is totally gay and perfectly all inclusive. Isn’t that what West Hollywood is all about? A no brainer and great PR for the city.

    Tom
    Tom
    Offline
    1 month ago

    Does it need to be a “formal business improvement district”? As far as I know a BID costs the businesses in the district in extra fees- which are the last thing some of these small businesses need.

    Gay Guy
    Gay Guy
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    1 month ago

    Buh-Bye “Boystown”

    It was fun while it lasted.

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