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    HomeNewsWeHo Planning Commission to Consider Replacement of Static Billboard with Motion Animation...

    WeHo Planning Commission to Consider Replacement of Static Billboard with Motion Animation Billboard on Sunset Strip

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    At a Regular West Hollywood Planning Commission Meeting on Thursday, March 7, 2024, the Commission will review an application for a proposed full motion animation billboard, which aims to replace a static billboard previously approved as part of a new project on Sunset Boulevard. The initial static billboard (Billboard Permit BB16-0001) was approved as part of a commercial development project at 8497-8499 Sunset Boulevard (DVP16-0022). Since the static billboard was approved before the current billboard policy, it was not mandated to provide public benefits. However, the newly proposed billboard intends to offer additional community benefits.

    The application for the new billboard is being processed under the Sunset Boulevard Off-Site Signage Policy (2019) and is obligated, per the development agreement, to provide public benefits. The approval process involves various elements including a zoning map amendment, a sign permit, an addendum to the project’s mitigated negative declaration, and a development agreement, all of which will be reviewed by the City Council.

    Originally scheduled for a February 2, 2023 public hearing, the project was postponed at the applicant’s request to allow for further environmental analysis.

    Public comments have been received, with three members of the public expressing their views on the proposed project. Additionally, the Sunset Arts & Advertising Subcommittee, composed of three Planning Commissioners, reviewed the project on June 10, 2021, providing feedback on design aspects and suggesting enhancements such as increasing the sign face area from 1,000 to 1,200 square feet.

    The proposed billboard aligns with the Sunset Boulevard Off-Site Signage Policy, which aims to promote creativity and design excellence while integrating advertising, urban design, architecture, public art, and technology. This policy underwent a comprehensive update in March 2019, with an amendment in October 2019, specifically focusing on billboards, tall wall signs, and creative advertising along Sunset Boulevard.

    The project proposes a dynamic “media cube” with integrated LED panels cycling through colorful visuals, complemented by original art from renowned Turkish American new media artist and designer, Refik Anadol. This innovative display format aims to attract unique content and merge art, advertising, and architectural form to create engaging experiences.

    The proposed billboard, while exceeding the standard size outlined in the policy, meets the requirements and standards set forth, contributing to the creative legacy of billboards on the Sunset Strip.

    The project, part of the larger commercial development “The NOW” on Sunset Boulevard, seeks to enhance the area with a new full motion animation billboard, adding to the vibrancy of the iconic Sunset Strip.

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    Paulo Murillo
    Paulo Murillohttps://wehotimes.com
    Paulo Murillo is Editor in Chief and Publisher of WEHO TIMES. He brings over 20 years of experience as a columnist, reporter, and photo journalist. Murillo began his professional writing career as the author of “Love Ya, Mean It,” an irreverent and sometimes controversial West Hollywood lifestyle column for FAB! newspaper. His work has appeared in numerous print and online publications, which include the “Hot Topic” column in Frontiers magazine, where he covered breaking news and local events in West Hollywood. He can be reached at [email protected]

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    sam
    sam
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    4 months ago

    While I look forward to seeing this development and billboard completed, I wish the planning commission would have forced the issue from staff on the development they have some knowledge for Pink Dot location that is proposed in the near future. The current billboard atop Pink Dot completely blocks the effect of “The Cube’s” eastern return when approached driving west. I also feel staff should have given the commission a better understanding of what the city plans to do to redesign the Sunset and La Cienaga intersection. This intersection will now have multiple LED billboards that will effect visual impacts… Read more »

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