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    HomeNewsWeHo City Releases Initial Study of Tallest Tower Proposed at 1000 N....

    WeHo City Releases Initial Study of Tallest Tower Proposed at 1000 N. La Brea Ave

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    The recent publication of an initial study published this month by the City of West Hollywood provides additional details for a proposed high-rise development that could potentially become the tallest building in WeHo City at the West Hollywood Gateway.

    The project, initially disclosed during community meeti

    ngs in mid-2023, is spearheaded by the Mid-Wilshire-based CIM Group. The group, which acquired the Cemex Hollywood Concrete Plant about a year ago, is currently seeking approvals to demolish the outdated industrial complex located at 1000 N. La Brea Avenue. The plan is to redevelop the site with a new 34-story building featuring 514 apartments above 30,000 square feet of ground-floor commercial space, along with a parking structure comprising 674 spaces in a podium and subterranean garage.

    Rendering of 1000 la brea

    The proposed housing mix includes studios, one-bedroom, and two-bedroom dwellings, with 128 units designated for affordable and workforce housing.

    Described in the plans as an L-shaped structure with recesses and cutouts, the tower is designed to rise approximately 377 feet. The unevenly layered floors allow for various balcony placements and overhang areas that could serve as outdoor gardens. The proposed finishes encompass wood-finish metal mullions and canopies, glass railings, and frosted glass windows. The tower’s color palette is slated to include neutral and earth-toned colors in shades of blue, gray, and brown. Additionally, billboards are planned at seven locations around the exterior of the structure.

    The planned private open spaces feature amenities such as a fitness center, lounge, yoga room, library, and an outdoor swimming pool. Furthermore, an entry plaza with outdoor seating and an art feature is proposed for the southwest corner of the site at La Brea and Romaine Street.

    According to the initial study, construction of 1000 La Brea is projected to span approximately 32 months, beginning in October 2025 and concluding by June 2028. However, this timeline is contingent on approvals from the City of West Hollywood, including items such as a development agreement and a zoning map amendment.

    Urbanize Los Angeles reports that CIM Group, which owns several properties along the La Brea Avenue segment dividing the City of West Hollywood from Los Angeles, has previously transformed industrial blocks into a mix of apartment buildings, shops, restaurants, and leased office spaces, including those occupied by SiriusXM and Kaiser Permanente. The group’s future plans for the area involve another office complex on the eastern half of the Cemex property, falling within Los Angeles city limits. The Cemex property also shares a border with a property at 1040 La Brea, where CIM is planning a mid-rise hotel complex.

    Click on the link below to read the full initial study of the 1000 North La Brea Avenue Project:

    https://www.weho.org/home/showpublisheddocument/58080

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    david
    david
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    6 months ago

    I like it but please remove the billboards

    Kiss it
    Kiss it
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    6 months ago

    This looks really nice and will add to the vibrancy of that black let’s get it started

    Kevin
    Kevin
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    6 months ago

    This is a great project utilizing very underused land. The size and scope fit the neighborhood and will really add a lot of energy to the city gateway. Let’s get it built.

    Peter Buckley
    Peter Buckley
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    Reply to  Kevin
    6 months ago

    They haven’t even begun Melrose Triangle yet!

    Kevin
    Kevin
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    Reply to  Peter Buckley
    6 months ago

    I know and that is so frustrating. CIM is a different developer though with many buildings built in the same vicinity as this proposed building, so my confidence level is higher.

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