The City of West Hollywood launched its partnership with new tennis concessionaire, Tennacity LLC. Per an approved agreement by the city council in December 2020, Tennacity will offer unique live events, facility management, tournaments, lessons, camps, and open house community events for players of all levels.
Tennacity is an inclusive and vibrant tennis lifestyle brand that has offered similar programs for the City of Manhattan Beach and has been featured at DesertSmash with Serena Williams, Malibu Racquet Club, and at numerous Intercollegiate Tennis Association (ITA), Association of Tennis Professionals (ATP), and Women’s Tennis Association (WTA) professional events such as the BNP Paribas in Indian Wells.
On-site sales and services will be offered by at the pro shop located at Plummer Park and will include tennis equipment and string repair, accessories, apparel, and food and beverage.
Tennis courts are a feature of two public parks in the City of West Hollywood: Plummer Park, located at 7377 Santa Monica Boulevard, has seven lighted tennis courts and a small pro-shop where tennis-related services are offered to the community; and West Hollywood Park, located at 647 N. San Vicente Boulevard, has three lighted tennis courts situated on the rooftop of its five-story public parking structure.
Court reservation prices are $8 per hour (or $4 per half-hour) for Plummer Park and will continue to be made utilizing the Kourts app under the name “Tennacity at West Hollywood” at www.kourts.com/app. West Hollywood residents may reserve up to seven days in advance; non-residents may reserve up to five days in advance.
Tennis instructional programming strictly complies with regularly revised COVID-19 Health Officer Orders and Protocols from the Los Angeles County Department of Public Health. Programming has been limited during COVID-19 restrictions for the tennis courts and pro shop. In addition to LA County Public Health regulations, tennis guidelines are consistent with safe play practices issued by the United States Tennis Association (USTA), International Tennis Federation (ITF), and the United States Professional Tennis Association (USPTA). These guidelines include safety practices that are to be implemented before, during, and after play to ensure protections against infections. For more information, please visit the Los Angeles County Department of Public Health website to download protocols (PDF)
Tennacity was founded by Joshua Osswald, former Association of Tennis Professionals (ATP) ranked player, United States Professional Tennis Association (USPTA) player of the Year, 20-year tennis coach, national champion, musician, and entrepreneur.
For more information about the City of West Hollywood’s tennis courts and hours of operation, please visit www.weho.org/tennis. For additional information, please contact the City of West Hollywood’s Recreation Coordinator, Michael Gasca, at (323) 848-6546 or at email@example.com. For more information about Tennacity and tennis programming, please visit www.tennacity.com or email firstname.lastname@example.org.