Jennifer Lopez made international headlines this week for baring it all on The Sunset Strip in the city of West Hollywood. Commuters woke up Monday morning to face a giant 60ft billboard of the newly wedded JLo looking down on traffic while wearing nothing but JLo Beauty products. The promotional image of the 53-year-old star is located on the Sunset Medical Tower at 9201 Sunset Boulevard, facing east on the Sunset Boulevard to oncoming cars driving west.
The billboard, which UK’s the Daily Mail called “The Attack of the 60ft J-Lo,” is advertising her newly launched JLo Body Booty Balm. The ad is part of a series of photos and videos that launched in conjunction with the release of the $65 balm on her birthday, July 24. She also released a series of racy ads on Instagram stating, “It’s all the power and science behind JLo Beauty…now for body… for me, it’s all about feeling confident in your own skin, no matter what. That’s why working with the best chemist in top labs to bring you a formula that could do just that and deliver real results was so important to me. This is seriously sexy science.”
The Sunset Strip is no stranger to racy ads. The new JLo Body billboard is located just blocks away from West Hollywood Elementary school, so parents may want to take a detour.
Some Daily Mail readers called the billboard a “bad idea,” saying it is vulgar and embarrassing for every pedestrian. “Now we have something big object in Los Angeles to toss eggs and tomatoes at,” said one reader.
Some fans showed their support and praised the singer/actress for proving that she still has it. “More proof that this Latina still has it,” wrote Captainobvious9000. “You know it, I know it, we all know it.”
Jennfer Lopez married Ben Affleck last week in Las Vegas. The couple formerly known as Benifer are currently on honeymoon in Paris with their children.