The Extreme Collection, a Spanish European Luxury Brand, received the West Hollywood Chamber of Commerce ribbon-cutting treatment to celebrate the fashion boutique’s opening at 8453 Melrose Avenue. The fashion store had a soft opening on September 15, 2022. They had their grand opening on October 6th, and the recent ribbon-cutting ceremony marks their official arrival to the Creative City of West Hollywood.
The WeHo Chamber presented founder Adriana Barrera with a traditional buck for good luck. West Hollywood Mayor Pro Tempore Sepi Shyne welcomed the new West Hollywood business with a City Certificate of Recognition.
The Extreme Collection USA LLC was founded on October 2016 by Adriana Barrera, President, and CEO of the company.
After a life-changing trip to Europe, Mrs. Barrera met Jorge and Mariano Garcia Magariño, founders and fashion designers of the Spanish brand The Extreme Collection®. She grasped the brand’s potential and started a fruitful collaboration with the Garcia Magariño brothers, launching The Extreme Collection in the US and Mexican Markets in 2016. In 2019, Mrs. Barrera opened the first The Extreme Collection® flag store in US, at the Fashion Island mall in Newport Beach.
“It’s been a real journey to actually be able to open in this spot in West Hollywood, but with the support of family, we were able to do it,” Mrs. Barrera tells WEHO TIMES. “We love West Hollywood and we are very happy to be here. This is a destination for people all over the world, so this is where we wanted to be.”
She says garments from The Extreme Collection are all made in Spain. The pieces are put together by hand in a small town called Toledo just an hour and half away from Madrid. The items get manufactured in the town of Sonseca, Spain. “We’ve been around for 20 years, she said. “And we came to the U.S. in 2016. This is our only store in the U.S. and we are very proud to be here.”
“We have celebrity clients, and people shop with us from all over the world, but when I think about who our customer is, I think it can be anyone who wants to be different, fashionable and unique in one of our pieces,” she added.
The Extreme Collection USA LLC continues to grow and its successful trajectory has led to new collaborations. The company plans to open more stores in US in the future.
To learn more, visit https://theextremecollectionusa.com/.