THE WAIT IS OVER! Rocco’s WeHo Has Soft Opening

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Photo credit Larry Fink

Rocco’s WeHo is now open. Mostly. The new restaurant & bar is currently operating under a soft opening to get the staff acclimated to the run of the business. The 5,000 square foot restaurant/bar, is located at 8900, Santa Monica blvd., on the corner of Santa Monica Boulevard and San Vicente Boulevard in the heart of WeHo’s Boystown. Hours of operation are from Monday-Friday from 11:30am-2am and 10am-2am Saturday & Sunday for brunch. There will be special promotions seven days a week.

“We’re allowing customer to come in and get a taste,” Rocco’s manager, Aldolfo Espinoza, told WEHO TIMES. “If people want to come and have a cocktail, they’re more than welcome to come. We’re offering a full menu until 10 o’clock right now. This is good practice for our employees and a way to making sure our computers are working properly. Any issues that we have, we can fix in time for our grand opening.

Photo credit Larry Fink

Espinoza projects that the grand opening will happen in two weeks. “That’s when our promoters will be more involved, and we will give everyone a taste of what we’re doing weekly like events and live music,” he said. “That’s when we’ll be able to show you everything we have to offer.”

Lance Bass has partnered with Rocco’s Tavern. “It’s a true honor for me to partner with Rocco’s Tavern and to open Rocco’s WeHo in the heart of West Hollywood,” said Lance Bass in a press release. “The food, DJ’s, live music, entertainment, indoor/outdoor dining is going to be amazing. We are so excited to be a part of the LGBTQ+ West Hollywood Community.”

Rocco’s WeHo menu will offer a variety of food and drinks from freshly made to order burgers, wraps, pastas and salads. They will also offer some of their fan favorite pizza and wings that they have been serving for over 20 years in the Los Angeles area. Vegetarians and Vegans will have options which even includes a Vegan Pizza. The drink menu consists of Rocco’s WeHo signature cocktails, Bloody Marys, wines and 20 beers on tap.

“My partners and I are really excited to open Rocco’s WeHo with Lance Bass,” said Roger Toussaint Co-owner of Rocco’s Tavern. “We are thrilled to be a part of the West Hollywood community.”

Photo credit Larry Fink

Rocco’s WeHo is creating a strong sense of local community and wanted to reflect that in the art work. James Kirtley, in collaboration with One Archives and Michael Turchin have created a visual representation of the LGBTQ+ movement through photography, dynamic graphic designs and paintings with their artistic background. This timeline represents the LGBTQ+ civil rights struggles and victories from the 1940’s through today. This not only serves as a history lesson of how far the movement has come, but also as a reminder that remaining vigilant is crucial. But not all of the artwork inside Rocco’s is as serious, there are fun vintage posters and comical ads framed throughout. Rocco’s wants to remind their patrons the importance of love and that pride is victory. #proud2be

The Rocco’s Tavern concept was originally created by its four owners; three of which grew up in Staten Island and one LA native. They have been serving the Los Angeles community for over 20 years, famous for its pizza, wings, beer and great sports atmosphere. Their locations include: Studio City, Culver City, Pasadena, Westwood Village, and West Hollywood. You can also find Rocco’s menu items and sports vibe at their location near USC called, “901 Bar & Grill.” Catch all the games at any of their locations. http://roccostavern.com

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