In celebration of Ridley Scott’s House of Gucci film premiering in November, Tanqueray unveiled a campaign starring its very own classic cocktail, the Tanqueray Martini with a Twist. The upcoming film, staring Lady Gaga, Al Pacino and Adam Driver, tells the story of the world-renowned fashion house, which is perfectly suited for dazzling cocktail moments, with the Tanqueray London Dry Gin.
Tanqueray has also partnered with the Ridley Scott Agency to create a series of digital spots inspired by the martini integration in the film. Centered around a woman – portrayed by accomplished dancer, actress, and musician METTE Narrative and her journey to find the perfect Tanqueray martini, the digital spots depict scenes of love and revenge, both prominent themes in the House of Gucci film. The creative spots can be viewed Tanqueray and Mette’s social media channels.
If you want to try the innovative Tanqueray Martini with a Twist, the recipe is:
1.5 ounces of Tanqueray London Dry Gin
0.5 ounces of Dry Vermouth
Combine Tanqueray London Dry Gin and dry vermouth in a cocktail shaker with ice. Shake well, strain into a chilled martini glass and garnish with lemon twist.
“House of Gucci,” a star-studded film by Ridley Scott‘s opens in theaters today November 24. Based on the book by Sarah Gay Gorden, “The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed,” the film follows Patrizia Reggiani (Lady Gaga) who was convicted of arranging the assassination of her ex-husband and former head of the Gucci fashion house, Maurizio Gucci (Adam Driver). Roberto Bentivegna wrote the script, with Scott directing and producing.
Director/producer Scott made “House of Gucci” with the cooperation of the Gucci fashion house. The Gucci family sold sold the House in 1993. The brand allowed Scott’s production to access its wardrobe archives for costume designs and props. So, while the fashion may be accurate, the true story behind the Gucci drama is up for interpretation.