Supreme West Hollywood is OPEN – Boxed Logo Sticker Commemorates Tower Records Store

Supreme West Hollywood officially opened on Thursday and nobody died. In honor of the official opening at 8801 Sunset Boulevard in the heart of the Sunset Strip, the store offered a free sticker with purchase that paid tribute to the former Tower Records Store. The signature red and white boxed logo was changed to yellow and red using the colors of the former record store (the entities that own Tower Records wouldn’t let Supreme use the their name or logo on the building, so they used the colors as a nod to the store that means so much to local residents).

The new West Hollywood location brought back the classic Box Logo Tee commemorating the opening. The t-shirt is being sold in the classic red/white Box Logo design with “8801 Sunset Blvd/West Hollywood, CA 90069,” printed on the back in a stylized font.

Also, Supreme is not Supreme without the long lines of people waiting to get inside. The crowd was kept within the parking lot. Those who want to stand in line have to register first and a security guard did not allow people to linger on the sidewalk leading to the residential neighborhood located above the store.

Supreme bade a farewell to its Fairfax Avenue store after 19 years of serving the streetwear community in preparation of a new chapter for its flagship store in the City of West Hollywood. Over the weekend, the streetwear label teased the store’s launch with a video featuring a helicopter adorned in its signature colors, and then released photos of the new store.

A promo poster of the Supreme helicopter with the 8801 Sunset Blvd address is currently selling for an astounding $2,000 on Ebay.

https://www.ebay.com/itm/204242765567

The space, formerly Tower Records’ West Coast flagship, boasts a white backdrop and is adorned with a trio of oversized box logos. Clothing racks are located on the left side of the store to showcase outerwear, sweatshirts and bottoms, while the back wall features tees and headwear. Adjacent to the latter are three rows of various Supreme skateboard designs. The store also features a black checkout counter that houses accessories in a see-through case, a bench and art installations by collaborators Mark Gonzales, Nate Lowman, Josh Smith, Fuck This Life and Neckface, as well as its first fully free-floating skate bowl designed by Steven Badgett’s Simparch.

You have to register to schedule an appointment which can only be made during businesses hours. Hours are from 11:00 a.m. to 7:00 p.m. Monday – Tuesday and from Thursday to Saturday  (12:00 p.m – 7:00 p.m. on Sundays and closed on Wednesday). To be allowed to step a foot inside the parking lot you can register by scanning to QR code below: