Save Small Business Protest March is Coming to West Hollywood

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Photo by Paulo Murillo for WEHO TIMES

The California Coalition for Safe Re-Opening (CCSR) is joining thousands of supporters, businesses owners, employees and advocacy groups for a Save Small Business protest march on Saturday, December 12, 2020, at 12 p.m., starting at the TLC Chinese Theater located at 6925 Hollywood Boulevard, and ending near Doheny Drive in Beverly Hills.

The Save Small Business March is in response to the state government’s recent ban of outdoor dining and other restrictions to businesses during the current spike in coronavirus cases. Protestors are demanding positive government action, reassessment and roll back on the bans for outdoor dining, salons, gyms and other affected business by unsubstantiated, commerce-killing restrictions.

The Coalition expressed its concerns back in April that well-intentioned, but reckless, arbitrary shutdowns will result in a reality where economic impact will itself become a public health issue as many businesses are facing permanent closures before the new year.

“We are marching in protest due to the lack of science and statistics,” said Hollywood Chamber’s Pres. & CEO Rana Ghadban. “There’s no evidence to show that restaurants are contributing to the uptick. We believe that reopening restaurants under safe regulations will also help curtail the current surge.”

“The data just doesn’t support these cruel actions by our elected officials,” said Beverly Hills Chamber’s Pres. & CEO, Todd Johnson. “We stand with our workers, business organizations and chambers opposing this continued method of opening and closing business sectors as a way of managing the virus.”

“We believe that the current actions taken by the county and state are woefully inadequate tactics that are further exacerbating disproportionate impact to small business as well as creating social justice issues to our most vulnerable segments of the population,” stated Nick Rimedio, Chair of West Hollywood Chamber, general manager of La Peer hotel, and a founder of the Coalition for Safe Reopening, “We need our elected officials to step up and stop using us as their excuse for mismanagement.”

“We need our government agencies to fight for grants and financial support for our businesses who have been decimated by the pandemic and these government shutdowns”, stated Cheryl Branch, GLPVCC BID Management “These measures put forth by our coalition are a starting point to get our economy up and running.”

CCSR is calling for an immediate emergency meeting with Governor Newsom and other top state officials to discuss safer alternatives to shutdowns, the task force, and revisiting other measures contained in the California Coalition for Safe Reopening’s Three Point Economic and Public Health Recovery Plan proposed for immediate measures to be considered prior to any more business shutdowns.

Those measures include:

  1. Expanded resources and empowerment of local authority in COVID-19 code enforcement and public safety agencies to supplement State & County Health inspection of businesses, schools, places of worship and other non-profits to help ensure safe re-openings.
  2. Creation of a Safe Re-Opening Taskforce that would work directly with the State, County and Local officials to identify sustainable and long-term solutions to open and remain open during COVID-19. This would include mandatory rapid testing sites, recovery centers and implementation of a COVID-Safe Certification program which includes COVID Safe training for employees, PPE supplies and protocols instituted and implemented, spaces reconfigured for safe seating, protective barriers, and new technology and ventilation systems.
  3. The creation of a California COVID-19 Emergency Business Interruption Fund to provide grants to businesses to cover expenses related to losses including investments made into preparing businesses for outdoor operations and displaced revenue related to government closures.

The route of the Save Small Business March will begin at TLC Chinese Theatre on Hollywood Boulevard to continue from there to LaBrea Avenue, then south to Santa Monica Boulevard through West Hollywood, before ending near Doheny in Beverly Hills.

Supporters are encouraged to wear green at the march. Masks and social distancing will be observed.

The coalition is also calling for personal stories in the form of 30-60 second videos of personal experiences of how the shutdown is negatively affecting businesses, jobs and families to be shared on partner websites and social media.

The California Coalition for Safe Reopening consists of local chambers of commerce and business and trade associations. Responding to the current COVID-19 emergency, the Coalition advocates for safe, reasonable, and predictable reopening plans in California that ensure the health of every resident, worker, and customer. For full list, please go to the website. More info and digital media kit at www.wehochamber.com.

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