Rocco’s West Hollywood has transformed into a giant Diesel ad promoting the brand’s new D by Diesel fragrance billed as a “genderless Eau de Toilette.” Promo banners wrap around the entire restaurant and bar generating attention from community members and local business owners who question if a business can sell advertising space on a building–however, according to West Hollywood Code Enforcement, the signage is temporary and part of a special event permit with the city.
The D by Diesel event is taking place tonight at 8900 Santa Monica Boulevard. Details on event are seemingly hush-hush, which is complete contrast with the attention-grabbing advertising on the corner of Santa Monica and San Vicente Boulevards.
The D by Diesel is described as follows:
- Classification: Eau de Toilette
- Family: Fougère Ambery
- Top notes – Ginger, Bergamot
- Middle notes – Denim cotton accord, Lavander
- Base notes – Vanilla, Ambery Woods
The D by Diesel fragrance adapts and evolves with your skin. Immediately after nebulization, you feel the energy of spicy ginger and bergamot. After a few minutes, the fragrance delicately adapts to your skin through the freshness of the denim-cotton accord and the aromatic lavender of Provence. A few hours later, the fragrance takes on a more sensual, warmer facet, thanks to the Madagascar vanilla infusion.
Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim, and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.
Diesel USA filed for Chapter 11 bankruptcy protection in March 2019. Its parent company, Diesel SpA, is not part of the bankruptcy filing. Belgian designer Glenn Martens was appointed artistic director of Diesel in October 2020.
Starting in 1991, Diesel has been known for producing ads that invoke surreal images in lieu of direct product details.