New York City-based Prince Street Pizza received an excited welcome to the City of West Hollywood during its grand opening today. The award-winning pizzeria located at 9161 Sunset Boulevard, had pizza fans standing in line since early this morning to get a taste of their award winning Sicilian-style square slices and pizza sauce.
The pizzeria opened its doors at precisely 11 a.m.—“Thank you so much for waiting,” an employee told the crowd. “Prince Street Pizza is officially open!” A crowd of roughly 60 people, some who had been standing in the morning sun for hours, cheered, but they continued waiting as a limited amount of customers were allowed inside at a time.
Owners Frank and his son Dom Morano promise to give Angelenos the exact taste, experience, and definition of Prince Street Pizza. They have imported their proprietary mozzarella cheese and a New York City water filtration system that’s instrumental in making their exact crust. they also brought their New York City team, including Wilmer Medina Torres, now General Manager of Prince Street Pizza, Los Angeles.
“We’re here for some pizza,” Tracy C. told WEHO TIMES. “We’ve been waiting here since 9:30am. We came here from Pasadena. This place is originally from New York and it’s very delicious. This is the second location in L.A. and West Hollywood and we wanted to be here for their grand opening.”
“I was living in Jersey for the past last year,” Her friend Felana D. added. “She came to visit me. We went to New York a couple of times and we went to Prince Street because my friend in NYU said it was the best. We went to four different places in New York and you can’t beet this place. It’s so good. We’ve been waiting for months. We heard they were going to open then it got pushed back because of COVID and it’s finally happening.”
According to a press release, Prince Street Pizza is also partnering with Madhappy, the lifestyle brand creating conversation around mental health, by serving The Madhappy pizza made with a spicy vodka sauce. The two brands are collaborating to offer pizza and apparel like Crewnecks, T Shirts and and Hats.
Founded by Frank Morano in 2012, Prince Street Pizza is now led by his son Dom Morano, who has been credited with creating the Spicy Spring, his version of the classic Sicilian-style pizza, with meat.
“#weho. Welcome to the neighborhood. Ci Vediamo presto. #princestreetpizza,” Councilmember John D’Amico tweeted.
The pizzeria is open from 11 a.m. to 10 p.m.. They are closed on Mondays until December 14.