Amazon Prime Video hosted its Emmy Phase 2 FYC Fest this weekend with three different events in the Los Angeles area on Friday, August 12, through Sunday, August 14, to celebrate and promote its 30 Emmy award nominations. The event on Sunday took place in the city of West Hollywood, at the Pacific Design Center Plaza, located at 8686 Melrose Avenue. The WeHo event attracted a large crowd with a long line that curled from San Vicente Boulevard to Melrose Avenue and was up to two hours long.
Fans of Prime Video’s Emmy-nominated shows like “The Marvelous Mrs. Maisel,” “Lizzo’s Watch Out for the Big Grrrls,” “Lucy and Desi” and “The Boys Presents: Diabolical” were treated to free food trucks, interactive games, photo booths and a live DJ. Attractions included mini golf games themed to some of Prime Video shows; a target game inspired by “The Boys Presents: Diabolical”; a giant, nominated show-inspired art installation; and design-your-own FYC Fest totes with custom embroidered icons from Prime Video Emmy-nominated shows.
Food trucks included The Boys Burger Bar, The Stage Delicatessen on Wheels, Blame it on My Juice Truck, and Lucy’s Sweet Shop.
Prime Video FYC Fest events also popped up at the Sherman Oaks Westfield Fashion Square parking lot, and in Santa Monica, at the Parking lot off of 3rd Street Promenade.
Prime Video Emmy nominations include 12 for “The Marvelous Mrs. Maisel,” six for “Lizzo’s Watch Out for the Big Grrrls,” six for “Lucy and Desi,” two for “Savage X Fenty Show Vol. 3” and single nominations for the 57th Academy of Country Music Awards, “A Very British Scandal,” “Goliath” and “The Boys Presents: Diabolical.”
The FYC Fest is phase two to Amazon’s “The Prime Experience” which was held in May inside a private mansion in the Hollywood Hills. It was open for Emmy voters to explore from April 30 to May 21. The in person pop-up event returned after a two-year hiatus due to the pandemic.
The 74th Primetime Emmy Awards will honor the best in American prime time television programming from June 1, 2021, until May 31, 2022, as chosen by the Academy of Television Arts & Sciences (ATAS). The awards ceremony is planned to be held live on September 12, 2022, and will be preceded by the 74th Primetime Creative Arts Emmy Awards on September 3 and 4, at the Microsoft Theater in Downtown Los Angeles, California. The ceremony will be broadcast in the United States on NBC, occurring on a Monday to accommodate NBC’s Sunday Night Football coverage. Nominations were announced on July 12, 2022.