Pleasing pop-up by singer Harry Styles, opened in West Hollywood this week to celebrate the launch of the singer’s latest collection, Shroom Bloom. The launch began yesterday, Tuesday, March, 15, 2022, at 529 N. LaCienega Blvd, and will continue until Sunday, March 20, 2022.
“Welcome back to Pleasing,” reads a post on the brand’s official Twitter account. “Shroom Bloom, our second micro-collection, is arriving on the 15th of March. There are endless possibilities waiting for you. Discover more at http://Pleasing.com.
Three Pleasing pop-ups have opened simultaneously to celebrate Shroom Bloom. There is a location in New York, London and West Hollywood.
Fans of the singer and his beauty brand waited for most of the day, forming a long line down La Cienega Boulevard at the West Hollywood boundary. The group closest to entrance of the pop-up had a blanket laid out on the sidewalk. A group of young women were playing cards and having a picnic while they waited to be the first to enter the store. They say they had been camping out since 8 a.m. this morning.
Last year, Harry Styles venture into the world of beauty with the release of his first brand, Pleasing, offering a range of lotions and nail varnishes, gloss and a range of apparel, from crewnecks, to t-shirts.
Shroom Bloom features a new range of nail varnishes including four new shades. The website describes the shades as: “Sprouting (pale green opaque gloss formula), Tender Bud (mushroom beige opaque gloss formula), Vine Ripe (vibrant red opaque gloss formula) and The Whole Dewniverse (sheer holographic bio-glitter formula).” A
According to their social media, if items run out for the day, they will be replenished the following day. Items will also be available to purchase through the Pleasing website.
Hours will be 4pm to 8pm. Friday, March 18, the store will open from 2pm, to 8pm. On Saturday, March 19, hours will be from 11am, to 7pm. Sunday hours will be from 12pm, to 4pm.