Pair of Thieves and Rocco’s WeHo to Host Make up for Lost Pride Event

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Photo by Paulo Murillo for WEHO TIMES

Pair of Thieves, the popular Los Angeles-based apparel brand has collaborated with iconic West Hollywood restaurant and bar, Rocco’s, to celebrate Pride with “Make up for Lost Pride” today, Saturday, June 12th from 4pm-7pm.

The Pride celebration will feature an exclusive in-person, on model look at the new Pride Collection benefitting The Trevor Project. In addition to the fun activities, social media opportunities and in person giveaways of sold-out exclusive products, supporters of Trevor can also participate in “Swap your Undies” by donating a minimum of $20 https://give.thetrevorproject.org/team/360654/dashboard/donation and choose a pair of sold out undies (or socks) from the Pride collection in either a brief, trunk or boxer brief.

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Photo by Paulo Murillo for WEHO TIMES

Pair of Thieves and Rocco’s, located at 8900 Santa Monica Blvd, is bringing a stylish Pride celebration in West Hollywood featuring a custom Instagram-able wall, opportunities to take home the Pair of Thieves exclusive collection, Rocco’s delicious food and drinks, custom temporary tattoos and undies absolutely everywhere!

About The Trevor Project: The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) young people.

About Pair of Thieves: LA-based brand Pair of Thieves was founded in 2012 by friends Alan Stuart, Cash Warren and David Ehrenberg. Originally created as a sock company, the brand has expanded to men’s underwear and undershirts, bringing customers high-quality basics at an affordable price. Their products not only feature unique styles and designs, but are made of high tech quality fabrics with engineered fit for complete comfort. Since inception, Pair of Thieves has donated millions of pairs of socks to those in need.

Whether you identify as a member of the LGBTQ family or as an ally, the Pair of Thieves
Pride Collection offers the most comfortable basics to let your Pride flag fly. Featuring all-inclusive cushion crew socks, men’s boxer briefs, briefs and trunks, and unique rainbow face masks, the Collection has something for everyone. 50% of sales from Pair of Thieves’ exclusive new collection will be going to The Trevor Project to help provide free and confidential crisis support services for LGBTQ youth in need.

Pair of Thieves apparel can be found on their website. https://pairofthieves.com/ and on Instagram: @pairofthieves

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