“The wait is finally over!” Reads a post on Kale Me Crazy’s official Instagram account @kalemecrazy. “✨KMC West Hollywood is now open✨ We can’t wait to meet everyone in the amazing WeHo community, visit us today for our soft-opening and enjoy our superfood menu!
The healthy habit restaurant had a soft opening today at 8801 Santa Monica Blvd, located on the corner Santa Monica Blvd and Palms Ave. They plan to have a grand opening on July 13, 2023. The event will offer free smoothies and a live DJ to celebrate their new home in the heart of West Hollywood’s LGBT Rainbow District. Hours of operations will be 7am – 8pm Mondays to Fridays, Saturdays 9am – 8pm and Sundays 9am – 6pm.
Kale Me Crazy is a superfood café. They offer a wide range of tasty and healthy meals that are crafted to support a healthy lifestyle through the use of fresh, organic and raw food. The new restaurant offers toast, salads, wraps, and sandwiches, and they are widely known for their smoothies and juices. They also offer wellness shots.
Chase Garner, the Franchise Operations Director tells WEHO TIMES that they chose the city of West Hollywood because it’s a perfect fit. “It’s a city we’ve always wanted to get into,” he said. “This is a really cool neighborhood. Kale Me Crazy is not going to work just anywhere. You can’t open this on any street corner. It has to be in an area where people get it, and they appreciate the healthy menu options. West Hollywood is perfect for us.”
Kale me Crazy in West Hollywood is the first location to open in the West Coast. There are roughly 25 locations mostly located in the southeast.
The Kale Me Crazy Story:
Kale Me Crazy was born out of a personal desire by Founder and CEO, Roi Shlomo, to change his diet. Several years ago, a documentary about GMO’s (genetically modified organisms) changed his life. He learned of additives, growth hormones, and other chemically altered processes prominent in the food industry so he set out to fulfill an all-organic diet. What surprised him was that there were so few places to eat this way, and when he did find one, the food wasn’t good.
He began to work on recipes in his kitchen for a new franchise concept. He wanted everyone to have healthy food choices. At the time, he was the owner and Franchisor of Yogli Mogli, a frozen yogurt franchise popular in the southeast. For two years he devoted as much time as possible creating for nutritious food that taste good.
In the winter of 2013, Kale Me Crazy was born with a different and innovative concept. Once their doors opened, community excitement for healthy options gained momentum.