A new art exhibition was installed in the City of West Hollywood this past week. The “Relax Ur OK” and “One Love” neon artworks by street artist Scott Froschauer, are currently on display on Santa Monica Boulevard. The art was curated by long-time West Hollywood resident, Valda Lake, the owner of Wallspace gallery.
Scott Froschauer uses the institutionalized structure of road signage as inspiration. He replaces the traditionally negative and coercive language normally found in street signs and replaces them with positive and inspirational messages. Froschauer uses words of hope, love and affirmation to welcome visitors and residents into some of the most tolerant and inclusive cities in the world. His works span two decades, encompassing experimental printmaking, street art and large-scale public sculptures, including interactive installations at Burning Man and multiple venues across California.
The brightly lit neon street art is located at the median on Santa Monica Boulevard and Holloway Drive, home to WeHo’s famous Neon Diver. The signs were installed on Thursday, October 15, 2020. Both signs are made of neon, glass, aluminum, and steel. The RELAX UR OK sign measures 8 feet, 5 inches tall, by 4 feet wide and the ONE LOVE sign measures 10 feet tall by 3 feet wide. This is a temporary art installation that will be on display in the City of West Hollywood from October 2020 to June 2022. It could be extended for a longer period of time.
More about the artist: A native of Chicago, Scott Froschauer has lived and worked in Los Angeles since 1994. He has a degree in theoretical linguistics from Syracuse University. His background includes studies in art, engineering and business, with particular experience in fabrication, design, education and government. His early ventures into public art include large scale interactive installations at Burning Man in the Nevada desert.
The artist’s work has been installed in public, private, and municipal spaces across the country and internationally around the worldincluding the City of Glendale, Laguna Beach, Palm Springs, Wichita Falls in Texas and Toronto, Ontario to name a few. It has also been seen on display at various galleries and museums including the Renwick Gallery of The Smithsonian Institution in Washington DC.
About the Curator: Long-time West Hollywood resident, Valda Lake is a curator and the owner of Wallspace. For more than a decade, through Wallspace, Lake has uplifted local artists by amplifying the voices of new emerging artists, creating a supportive exhibition space and forging long-standing relationships by representing many mid-career artists.
For more information about the City of West Hollywood and its arts programs visit www.weho.org/arts. For questions, contact Rebecca Ehemann, Acting Arts Manager at (323) 848-6846 or [email protected].