Start your weekend with some blood and gore at Fear Street Rentals in the City of West Hollywood. Netflix set up the haunted 90s-themed video pop-up at 8552 Melrose Avenue (across the street from Urth Caffe) to promote the network’s Fear Street trilogy. The grand opening of this is today, Friday July 9th, at 5 p.m., and will run through July 20th. Hours of operation are Wednesday through Saturday, 5 p.m. – 11 p.m., and Sunday from 1 p.m. – 8 p.m. The horror experience is free. No reservation is needed. First come, first served.
There was a special sneak peek yesterday for some unlucky guests—“Had a fucking BLAST at the grand opening of Fear Street Rentals!,” Tweeted horror film critic @shannon_mcgrew. “It’s a limited pop-up in West Hollywood that’ll run until July [18th]. Relive the 90s and see what horrors away in the VHS rental store. Thank you for the invite Netflix! #fearstreet #fearstreet1994”
Fear Street Rentals officially opened on the same day FEAR STREET Part 2: 1978 became available for streaming, July 9th. Part 2 is part of a killer trilogy only on Netflix.
Fear Street Part One: 1994, directed by Leigh Janiak, with a script co-written by Phil Graziadei and Janiak, is based on the book series of the same name by R. L. Stine. It is the first installment in the Fear Street Trilogy and stars Kiana Madeira, Olivia Scott Welch, Benjamin Flores Jr., Julia Rehwald, Fred Hechinger, Ashley Zukerman, Darrell Britt-Gibson and Maya Hawke. The film follows a group of teenagers in Shadyside, Ohio who are terrorized by an ancient evil responsible for a series of brutal murders that have plagued the town for centuries.
Fear Street Part One: 1994 premiered at the Los Angeles State Historic Park on June 28, 2021 and was released on Netflix on July 2, 2021, with the other entries, 1978 and 1666, to follow in subsequent two weeks. The film received generally positive reviews.
The title of the series comes from the name of a fictional street in Shadyside, which was named after the Fear family. Their name was originally spelled as Fier; however, after being told that the family was cursed and that the letters could be rearranged to spell “fire”, Simon Fier changed it to Fear in the 19th century. The curse survived, however, and Simon and his wife, Angelica, brought it with them when they moved to Shadyside sometime after the Civil War. It all started in Puritan times when Benjamin and Matthew Fier had an innocent girl and her mother, Susannah and Martha Goode, burned at the stake for allegedly practicing witchcraft. The father and husband, William Goode, put the curse on the Fiers to avenge their deaths, bringing misery and death to the previously mentioned family. Although a fire allegedly burned the last of the Fears, the series features some surviving Fears and suggests that one of the brothers survived. These events are described in the Fear Street Sagas, a spinoff of the main series.
The terror in “Fear Street Part Two: 1978” centers around an axe-swinging menace seen in “1994.” It goes back to the 1978 massacre at Camp Nightwing, which is meant to take place at deadly campsite inspired by the likes of Camp Crystal Lake (“Friday the 13th”), Camp Blackfoot (“The Burning”), Camp Arawak (“Sleepaway Camp”), among others. It’s a more gruesome backstory for the town of Shadyside, in this prequel about residents of Shadyside and neighboring Sunnyvale who are unaware that they’re in a gruesome sequel.
Netflix had a similar pop-up in West Hollywood to promote Stranger Things 3, with the Starcourt Mall experience on the Sunset Strip. The pop up mall teleported to the city of West Hollywood at the old Tower Records building. The year was 1985 and crowds lined up on the parking lot to wait their turn inside the Starcourt experience.
The Fear Street Rental pop-up in WeHo is located at a busy part of Melrose. Parking is nearly impossible, so you may want to Uber, or Lyft. Also don’t forget your phone as there promises to be lots of scary photo-ops.