My 12 Step Store Celebrating 15 Years with Alcohol-Free Mixer Co-Hosted by WeHo Chamber


My 12 Step Store, the recovery book and gift store located in the heart of West Hollywood, is celebrating 15-years of servicing the recovering community with an alcohol-free mixer extravaganza. The event will be co-hosted by the West Hollywood Chamber of Commerce, Institute for Public Strategies, West Hollywood Project, Keys to Recovery Newspaper and WEHO TIMES is a proud media sponsor.

The celebration will also commemorate National Recovery Month, which falls on the month of September, the same month that My 12 Step Store opened its doors 15 years ago. West Hollywood residents and neighboring communities will gather at the front courtyard of the store located at 8730-B Santa Monica Boulevard, West Hollywood CA 90069, on Wednesday, September 26, 2018 from 5pm to 8 pm.

Being open for 15 years is quite an achievement for a brick and mortar store–especially for one that runs in a city like West Hollywood, where many businesses in the surrounding area have come and gone. To celebrate this amazing milestone, My 12 Step store will convert the front courtyard of the store, located on the corner of Santa Monica Boulevard and Huntley Drive, into a stylized party venue, complete with carpeting, an illuminating bar, a step and repeat and other festive features. The event will offer mocktails and hord oeuvres from local restaurants. There will be a Live DJ featuring various songs related to recovery from popular artists. The store will also host a My Fair Junkie softcover book release and book signing with author Amy Dresner.

“We are grateful to be celebrating 15 years of servicing the recovery community,” My 12 Step Store Founder and Director of Marketing and Outreach, RJ Holguin told WEHO TIMES. “Everybody’s life is touched, or affected in some way by addiction. We strive to celebrate the life journey in recovery by offering new, edgy and fun gift and explore ways to make recovery fun and livable for all walks of life.”

“I don’t know that I looked this far into the future when I opened the store, but fifteen years ago, I did know that the store was going to have an online presence, because I knew that was going to be the future and I’m glad that I invested in that aspect,” he added. “And while we ship all over the world, we still value and represent the city of West Hollywood, because that is where we come from. This city generates a large number of income that serves alcohol, like the bar, restaurant and nightlife industry, and we play our role in offering an alternative and provide a resource for those in recovery.”

When asked how he’s managed to remain open for 15 years, Holguin said: “Like any business, in order to survive you have to play ball. We play ball to win. A lot of people think that they can just open a store and expect people to go to it. No. You have to play ball. And if you don’t play, you’re not in the game. You have to advertise, promote, do outreach; you need good PR and most importantly, know your audience. Know your customer who pays for you to stay open. We are know are customers and we are grateful that the response is positive and they keep coming back. We have a lot to celebrate.”

The 15 year celebration and WeHo Chamber mixer will provide an opportunity to socialize in a non-alcoholic environment, which can provide a great resource.  Chamber mixers are a great way to network, make connections and exchange business cards. The after-hours events regularly draw over 80 attendees. Monthly mixers are held at different Chamber Member businesses each month, including many of the top hotels and restaurants in the area. Guests enjoy good food, drinks, raffles for prizes and mingling with local businesses, each host adds a unique touch to make the event memorable.

The West Hollywood Chamber of Commerce is a 501(c)6, non-profit organization that fosters prosperity and champions local business by providing resources and leadership to advance activity through economic development. Traditionally, the Chamber’s signature mixers are held at various nightlife venues. They are one of the most popular events for networking professionals in the City of West Hollywood. Last year My 12 Step Store partnered with the Chamber to host an alcohol-free Mix and Mingle event at store. The turnout was an incredible success. To learn more, visit:

MY 12 STEP STORE is a recovery book and gift store located in the heart of West Hollywood with an online presence that ships worldwide. Whether it’s addiction to alcohol, drugs, sex, love, food, meth or codependency, to list only a few, we have something for you and those you love. The store offers the largest collection of splashy medallion styles, racy clothing, 12-step jewelry, including the Surrender collection, along with prayer bookmarks, unique gifts and inspirational recovery cards. The store specializes in the most unique gifts for you and those you love, complete with gift wrap options and greeting card enclosure and offers a variety of shipping options which includes Priority Express 1-2-day delivery shipping. The store attracts those interested in recovery from all over the world and has a large celebrity clientele who shop for themselves or those they love.

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Paulo Murillo
Paulo Murillo is Editor in Chief and Publisher of WEHO TIMES. He brings close to 20 years of experience in LGBT media and more than two decades as a West Hollywood resident. Murillo began his professional writing career as the author of “Love Ya, Mean It,” an irreverent and sometimes controversial West Hollywood lifestyle column for FAB! newspaper. Murillo’s work has appeared in numerous print and online publications. He was a contributor to LGBT magazine IN Los Angeles. He is known for the “Hot Topic” column in Frontiers magazine, in which he covered breaking news and local events in the City of West Hollywood. His recent work has been published in the Los Angeles Blade and his articles, essays and photographs can also be seen on the pages of THE FIGHT Magazine. He started “The Share” feature for THE FIGHT, which spotlights members of the Los Angeles recovery community who share about their sober journey. He can be reached at

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