The renowned Marcell Von Berlin Flagship Store and Coffee Lounge on Melrose Avenue in West Hollywood has officially closed, and contents are up for auction.
The location was the brainchild of founder and creative director Marcell Pustul, who gained notoriety and who’s fashion designs have been worn by celebrities such as Lady Gaga, Madonna, Jennifer Lopez, and others.
A message on the Marcell Von Berlin website reads: “Dear valued customers, We would like to thank you for being supporters of our brand. Marcell Von Berlin has ceased all operations. Current online orders are being fulfilled as usual – access to the online store is restricted for new orders. Please take care and we hope to see you in a new venture. Warm regards, Marcell Von Berlin Team.”
Marcell Pustul has a GoFundMe page set up which states “please help me to start my new fashion line. I’m creating this GO Fund Me page to ask you to help me to raise enough money to create my new collection. This money will go towards my new small team, production of the sample collection and collection, new logo design, website, photo shoots, brand ID, legal fees, and the necessary rebranding processes to start again.”
The Online Only Auction for the contents of the Marcell Von Berlin Flagship Store will take place on LocalAuctions.com. This short-notice sale is already underway and continues through Wednesday, May 24, 2023, at 12pm PT. To view the items in the auction and to see current bid prices, customers can visit:
Potential buyers can visit the location at 8619 Melrose Ave. W. Hollywood, CA 90069 during the open house preview on Wednesday, May 24, 2023, from 11am to 1pm. This presents an incredible opportunity for business owners and the general public alike to acquire items from the flagship store as well as the coffee lounge.
The online auction is open to the public and online registration for the auction is free. All lots have a $5 starting bid. Following the auction, the pick-up times will be Thursday, May 25, 2023, and Friday, May 26, 2023, from 10am to 4pm. As we bid farewell to the Marcell Von Berlin Flagship Store, we also open the door to unique opportunities and a new chapter in West Hollywood’s vibrant fashion scene.
Sadly, “Flagship stores” whether on Melrose, Sunset or Rodeo, are money losers designed to look good on a business card. Stores in: PARIS, LONDON, RODEO, therefore trust us.