HBO MAX has taken over the hillside on Sunset Boulevard, facing LA Cienega Boulevard, with a snow-covered Christmas scenery to promote the network’s series 12 Dates of Christmas. The promotional set features cutouts of actors Chad Savage, Christian Faith Fernandez, and Garrett Marcantela inside a giant snow globe with a winter-filled backdrop complete with snowmen and Christmas trees that light up at night.
12 Dates of Christmas is a reality series with three single leads on a mission to meet that special someone to bring home for the holidays. The three hopelessly romantic singles arrive at an Austrian castle for a fast-paced journey of festive dates –from ugly sweater parties to après-ski activities that send temperatures soaring. But, as in all great rom-coms, their paths to love won’t be easy. Just as the leading singles make connections, new love interests arrive, adding plenty of twists and turns. They face regular elimination ceremonies, complicated blasts from the past, and no shortage of conflicting emotions. After bringing someone home for the holidays, they must decide whether to commit or walk away forever, by the stroke of midnight on New Year’s Eve.
The Sunset Strip is globally recognized for a long tradition of innovative and memorable billboards, signage, and outdoor promotions. In the 1960s and ‘70s recording artists launched their albums with custom-painted billboards on the Sunset Strip. Technology of large scale advertising has evolved into the 21st Century, from painted murals, to vinyl printouts that can wrap around an entire building, to digital displays and yes, snow covered hillsides with giant snow globes.
The snow-covered hillside is mostly for display purposes like any billboard on the Sunset Strip. It is part of a construction site that is not accessible to the public. There is also security keeping watch at night to make sure no one runs off with a Christmas tree. The HBO MAX display will be run through Christmas.