Los Angeles LGBT Center, the makers of last year’s HIV prevention campaign, F*ck w/out Fear, joined forces with openly gay music artist, actor and model Milan Christopher, with a latest effort to urge those most at-risk to get PrEP’d against HIV with new PrEP’d AF campaign. The edgy campaign launched at RAGE Nightclub in West Hollywood, on June 3, for B.A.S.H LA’s STARBOY event, featuring Milan.
The new PrEP’d AF campaign continues to raise awareness for pre-exposure prophylaxis (PrEP), a safe and effective once-daily medicine that has been proven to reduce the risk of HIV infection by up to 99 percent, if used as prescribed. Inspired by Milan’s personal experience with PrEP, PrEP’d AF encourages the community to be as prepared as possible to protect themselves against HIV.
According to the U.S. Centers for Disease Control and Prevention (CDC), minority communities, especially African-American/Black men who have sex with men, are particularly at-risk for new HIV infections. PrEP’d AF, will build on the success of last year’s F*ck w/out Fear HIV prevention campaign.
“In communities of color, there is so much stigma around sex, being gay, and HIV, that people are scared to even talk about PrEP—and many more don’t even know about it,” said PrEP user Milan in a press release. “I’m proud to be a part of this campaign because I want PrEP to be something we can talk about in the open so, ultimately, we can stop the spread of HIV and save lives.”
According to a study from AIDS Project Los Angeles (APLA) Health, those most at risk for new HIV infections—gay and bisexual youth of color and transgender women—are the least likely to know about PrEP. In fact, the study found that less than 10 percent of Latino and African- American/Black youth are using PrEP. Among those who do know about PrEP, misconceptions about its safety and efficacy, as well as stigma from the community, have impacted its use.
“We are so pleased to have Milan as a spokesperson for PrEP’d AF to raise awareness for PrEP and to help dispel stigma and misconceptions that may be preventing people from taking advantage of this important opportunity to stop the spread of HIV,” said Darrel Cummings, chief of staff of the Los Angeles LGBT Center. “Communities of color continue to be the hardest hit by new HIV infections, making the awareness and accessibility of PrEP an ever more urgent priority.”
The Center and Milan want to convey that taking PrEP to help protect yourself shouldn’t be something to be ashamed of and can be integrated into daily life. PrEP’d AF will also combat misconceptions about the safety and effectiveness of PrEP and the belief that it’s unaffordable. In reality PrEP is now covered by most insurance plans and, for those who are uninsured, the Center can help make it affordable through patient assistance programs. After a free PrEP consultation, which can be scheduled online at PrEPHere.org, most people will be able to leave the visit with a prescription.
Though great strides have been made in treating people with HIV through medical care, thousands of new HIV infections continue to occur each year. More than 1.2 million people in the U.S. are living with HIV, and one in seven people living with HIV don’t know it. Without immediate intervention, the CDC estimates that one in two gay or bisexual black men and one in four gay or bisexual Latino men will contract HIV sometime in their lives.
To learn more about the PrEP’d AF campaign, about PrEP, and/or to book a free PrEP consultation online, visit PrEPHere.org.