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    HomeNewsKylie Jenner Billboard was Torn Down to Make Way for New WeHo...

    Kylie Jenner Billboard was Torn Down to Make Way for New WeHo Development

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    The Kylie Jenner billboard located at 8500 Santa Monica Blvd in West Hollywood was noticeably taken down earlier this month, leaving several community members asking why the giant advertising platform on the southwest corner of Santa Monica Boulevard and La Cienega Boulevard was completely removed after being monopolized by Jenner promoting her KylieSkin makeup and skincare line for many years.

    Kylie Jenner Billboard was Torn Down to Make Way for West Hollywood Development

    A source at City Hall states that the mixed-use development requires the demolition of the former Bikes and Hikes space and the familiar Kylie Jenner billboard to make room a six-story building featuring 30 residential units, 3,627 square feet of commercial space, and a two-level subterranean garage with 31 parking spaces.

    According to City Planning, the new development is close to receiving its building permit. Once building permits are issued, the construction timeline is determined by the developer, but building permits generally expire after six months of inactivity, so the removal of the billboard has been the first step into breaking ground.

    8500 Santa Monica-Boulevard renderings

    At a regular West Hollywood City Council meeting on April 1, the council upheld the Planning Commission’s approval of the mixed-use development after facing significant opposition, notably from resident Allan Wilion, who submitted allegations against the approval process. Wilion contested the legality of combining non-adjacent lots and alleged procedural violations regarding public notices. He also argued the project’s application was incomplete and did not meet development standards.

    Doug Vu, representing the city’s Current and Historic Development Planning Department, defended the city’s actions. Vu assured the council that the city met all notice requirements and that the inclusion of two narrow strips of land in the project site was legal. He also explained the city’s obligation to grant waivers under the State Density Bonus Law to keep the project viable.

    Controversy arose when it was revealed that the applicant intended to remove one affordable housing unit due to recent changes in density bonus calculations. Councilmember Lauren Meister raised concerns about the reduction in affordable units, which was clarified as a re-calculation under new state law, maintaining that four units out of the 20 measured for affordability met the 20% requirement.

    Public comments echoed concerns about procedural fairness and the precedent of merging non-adjacent parcels. Former Councilmember Steve Martin and Wilion suggested returning the project to the Planning Commission for further review.

    Despite opposition, the council, guided by City Attorney Lauren Langer’s assurance that each decision is fact-specific and non-precedent-setting, deliberated extensively. Councilmember John Heilman supported the project, noting the applicant’s legal right to utilize changes in state law. Councilmember Chelsea Byers proposed adding language to the resolution to clarify non-precedent-setting elements.

    Ultimately, the council voted 5-0 to deny Wilion’s appeal, moving the project forward with additional wording to the resolution to address concerns over the FAR and precedent-setting language. Mayor Sepi Shyne and Councilmembers supported the final motion, emphasizing the importance of affordable housing and legal compliance.

    For many years, commuters heading west on Santa Monica Boulevard towards West Hollywood’s Rainbow District faced the Kylie Jenner billboard on the south side of Santa Monica Boulevard, and a billboard promoting the Kardashians on the north side. (The Kardashian billboard was vandalized earlier this month with graffiti.) It was prime advertising real estate for Jenner. It is not yet clear which billboard she’ll snatch within the city of West Hollywood to continue promoting her KylieSkin line.

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    Paulo Murillo
    Paulo Murillohttps://wehotimes.com
    Paulo Murillo is Editor in Chief and Publisher of WEHO TIMES. He brings over 20 years of experience as a columnist, reporter, and photo journalist. Murillo began his professional writing career as the author of “Love Ya, Mean It,” an irreverent and sometimes controversial West Hollywood lifestyle column for FAB! newspaper. His work has appeared in numerous print and online publications, which include the “Hot Topic” column in Frontiers magazine, where he covered breaking news and local events in West Hollywood. He can be reached at [email protected]

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    Elmer Pyles
    Elmer Pyles
    Offline
    27 days ago

    LoL

    “Leaving several community members asking why the giant advertising platform was completely removed”

    Literally No One is asking, we are Glad that shit is gone. It was horrible to see Kiley’s face all the time and her fake lips.

    SMVEE
    SMVEE
    Offline
    27 days ago

    Hardly one of the busiest intersections in town! Hope this project brings some life to this important intersection. Probably the worst, ugliest most under developed intersections in all of the LA area.

    Weho artist
    Weho artist
    Offline
    Reply to  SMVEE
    27 days ago

    It’s definitely one of the busiest.

    Last edited 27 days ago by Weho artist
    Urine town
    Urine town
    Offline
    28 days ago

    This looks beautiful! They should remove all billboards from La Cienega to Robertson. I’m sick of seeing all those billboards above all the shops and I’m tired of seeing that drag queen Chaz Dean and his billboard too.

    Selena
    Selena
    Offline
    Reply to  Urine town
    19 days ago

    The Chaz Dean billboard makes me smile and laugh every time I see it 

    Enough!
    Enough!
    Offline
    28 days ago

    The corner looks better already!

    NathanBoyd
    NathanBoyd
    Offline
    Reply to  Enough!
    27 days ago

    Not so fast, the new building only has 31 parking lot spaces for 30 units. This should be doubled, if not quadrupled and I would go at least eight times the size to make a profit off of parking and what about a subterranean greenhouse for West Hollywood housing prices assuming recycling is also built in

    Frank O'Hara
    Frank O'Hara
    Offline
    28 days ago

    This project is TERRIBLE. All that mass hanging over that intersection and hanging over poor little Tail O’the Pup?? And those totally useless cantilevered balconies precariously hanging over one of the busiest intersections in town? Who approves these?? Who would want to live there??

    For real?
    For real?
    Offline
    28 days ago

    I feel sorry for the little roadhouse stripclub building that (barely) survives inside the bikes façade. We are quickly losing what’s left of the 1920-40s.

    Thank you
    Thank you
    Offline
    29 days ago

    Thank you! That pornographic billboard has been an offense for so many years.

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