Hypland Draws Huge Lines to Yu-Gi-Oh Pop-Up in WeHo

Anime streetwear brand Hypland is holding a Yu-Gi-Oh Pop-Up event at 8505 Santa Monica Boulevard this weekend on the Northwest corner of Santa Monica Boulevard and La Cienega Boulevard. The pop-up experience is hitting WeHo today, October 16, and tomorrow, October 17, from 10 a.m. to 7 p.m..

“Our Los Angeles popup opens tomorrow!” Reads a Hypland tweet posted yesterday. “We will be giving out free decks, posters, have a photo booth, and a free shopping experience for everyone! See you soon!”

The lines curled up La Cienega to Holloway Drive throughout the day with fans waiting patiently to get their hands on officially licensed Yu-Gi-Oh swag. Some fans of the anime gaming series camped out as early as the previous night according to some tweets.

To kick off the Fall/Winter season Hypland’s collaboration with Yu-Gi-Oh debuted this past September for Yu-Gi-Oh!’s 25th anniversary in New York. Then Hypland brought its goods to for a second pop-up experience Weho just two blocks from the Sunset Strip. The collection consists of shirts, hoodies, sweatpants, pillows, tapestry blankets, and several rugs featuring new designs inspired by the nostalgia of the Yu-Gi-Oh franchise.

The collection will be available online on Monday October 18, 2021 at 9 a.m. at Hypland.com.

Yu-Gi-Oh! (Japanese: 遊☆戯☆王, Hepburn: Yū-Gi-Ō!, lit. “King of Games”) is a Japanese manga series about gaming written and illustrated by Kazuki Takahashi. It was serialized in Shueisha’s Weekly Shōnen Jump magazine between September 1996 and March 2004. The plot follows the story of a boy named Yugi Mutou, who solves the ancient Millennium Puzzle. Yugi awakens a gambling alter-ego or spirit within his body that solves his conflicts using various games.

The manga series has spawned a media franchise that includes multiple spin-off manga and anime series, a trading card game, and numerous video games. Most of these incarnations involve the fictional trading card game known as Duel Monsters, where each player uses cards to “duel” each other in a mock battle of fantasy “monsters”, forming the basis for the real life Yu-Gi-Oh! Trading Card Game tie in. The manga was adapted into two anime series; the first anime adaptation was produced by Toei Animation, which aired from April to October 1998, while the second, produced by NAS and animated by Studio Gallop titled Yu-Gi-Oh! Duel Monsters, aired between April 2000 and September 2004. Yu-Gi-Oh has since become one of the highest-grossing media franchises of all time.