Popcorn was on and popping everywhere at Hotel Ziggy West Hollywood located on The Sunset Strip this past Thursday, November 17, 2022. This was the official kickoff for The Popcorn Challenge, the first event of its kind to help raise funds in support of the Ryan Seacrest Foundation and their work with 11 Children’s Hospitals nationwide. The event was also in recognition of Giving Tuesday which will be fall on November 29, 2022.
The Popcorn Challenge is a social media trend sponsored by SNAX-Sational Brands Candy & Cookie Popcorn raising funds for The Ryan Seacrest Foundation. The Challenge runs from November 15th to December 15th. The brand is challenging participants to try and catch as much popcorn in their mouth as possible in 10 seconds. To win, the contestant must post a video attempting the challenge for a chance to win a free case of Candy Pop and Cookie Pop popcorn. The grand winner will receive $1,000 and be chosen at random. Twenty other recipients will win a year of popcorn delivery of their flavor choice from the extensive portfolio of popular brands, plus a Who Has It Holiday VIP Gift Box. The brand will be picking these 20 lucky winners attempting the tasty task with bonus points to those challenging their friends to take on the feat, for the case delivery! Even unsuccessful attempts will qualify.
The kickoff event at Hotel Ziggy had popcorn everywhere, and I do mean EVERYWHERE! Internet Social media influencers joined the fun and filmed themselves throwing popcorn in the air and eating popcorn while they took slow motion videos on the yellow popcorn carpet. The event even had a designated popcorn duty officer who swept up popcorn as fast as it fell.
The event ran from 2pm – 8pm. The early hours were designated for children who were so excited to be able to throw popcorn in the air. The evening was when the DJ party began spinning tunes and drinks. The invited social influencers enjoyed filming with a slow-motion camera, photo booth, Lifesize pool ball, a meditation room & of course the best popcorn.
Photos by Mike Pingel (click to enlarge).
The popcorn challenge began on November 15th with singer, Lance Bass posted his video challenge via Instagram. https://www.instagram.com/
Popcorn Challenge instructions to enter as follows:
(1) Post a video (stories, reels or static) attempting ‘The Popcorn Challenge’ and tag @cookiepop_candypop and @ryanfoundation between Nov. 15th – Dec. 15th.
(2) Invite @cookiepop_candypop to be a collaborator if on IG
(3) Include hashtags: #snackgiving #snacktogive #popcornchallenge #cookiecandypop #ryanfoundation #givingtuesday
Make sure to use the music “Popcorn Challenge!”
SONG: Custom Song created by Bobby Kennedy III for the challenge is available on Apple Music, IG and TikTok, called “Popcorn Challenge,” and users can share it as they go.
A portion of the proceeds of all retail sales and e-comm sales of all flavors will support the Ryan Seacrest Foundation during the holiday season, benefiting their Seacrest Studios within children’s hospitals across the United States.
Visit: www.cookiepopcandypop.com and follow @CookiePop_CandyPop to learn more #SnackGiving