Hello there. This is your reminder that Red Dress Party Day is coming to the City of West Hollywood on Sunday, September 24, 2023. The event organized by the Los Angeles Sisters of Perpetual Indulgence, brings visibility to HIV and AIDS by creating a set day for the community to celebrate life and remind people that HIV infections still occur. This event will also help raise funds for local non-profit charities that support individuals living with HIV and AIDS. All attendees are encouraged to wear a red dress. Not black. Not white. Red.
This year, Red Dress Day will take place in the West Hollywood’s Rainbow District. Participating business are hosting individual events with various start times.
Participating businesses for this year’s Red Dress Party Day are:
- OR Bar – 11am - 8228 Santa Monica Boulevard – Classy Red Carpet; Boozy Sunday; Best Ratchet; hottest ho; Best in show.
- Stache - 1pm - 8941 Santa Monica Boulevard – Red Wig & Waffles” Best Red hat Contest; performances & Titos drinks.
- Trunks - 2pm – 8809 Santa Monica Boulevard – Raffles; Hot GoGo boys; Tito’s Drinks Special.
- Abbey - 2pm – 692 N. Robertson Boulevard – Drink Specials, DJ’s.
- Chapel – 2pm - 696 N. Robertson Boulevard – Drink Specials; DJ’s.
- Schmitty’s – 2pm - 8737 Santa Monica Boulevard – DJs spinning; Drink specials.
- Fiesta Cantina – 2pm – 8865 Santa Monica Boulevard – Drink specials and Red Dress bingo.
- Gym Bar – 3pm-7pm – 8919 Santa Monica Boulevard – Red Dress Quilt of Life raffle and red ribbon fundraiser with Tony Vicious.
- Mickeys - 4pm - 8857 Santa Monica Boulevard – Red Carpet with Gert Crawford & Glen Alen.
- Revolver – 4pm - 8851 Santa Monica Boulevard – ”Red Messy Dress contest” with Billy Francesca with Tito’s Drink Specials.
- Rocco’s - 4-9pm - 8900 Santa Monica Boulevard – Red Dress Roccettes Brunch with Titos DS.
- Hi Tops - 4pm - 8933 Santa Monica Boulevard – Drink Specials.
- The Bayou - 4pm – 8939 Santa Monica Boulevard - Red dress happy hour.
- Motherlode - 6pm – 6:45pm - 8944 Santa Monica Boulevard – Performance; Red Dress HOT MESS LOOK; and Drink Specials HOSTED by Ingenue.
- Beaches WeHo – 7pm – 8928 Santa Monica Boulevard – Red Dress Runway Show; Winner gets $200 Cash prize; drink specials with host Lacienega and DJ Korinne Quillin.
The Red Dress Party Day event was originally created by Mark Ferguson and Yves-Claude, bartenders at West Hollywood’s Gold Coast Bar. Mark Ferguson and Yves-Claude were both HIV positive and made an agreement with each other that whoever passed away first, the other would go to their funeral wearing a red dress. Tragically, Mark passed away first and Yves-Claude could not attend his memorial because he was out of town. When Yves-Claude returned, the owner of Gold Coast Bar at the time, Bob Hastings, came up with the idea to create an event and invite everyone to wear a red dress in celebration of Mark’s life.
The inaugural Red Dress Party Day event was held at Gold Coast Bar in 1997 with proceeds supporting HIV and AIDS community organizations. The initial event proved to be impactful, and the event has been held annually for 23 years. A few years following the inaugural event, Yves-Claude passed away due to complications of AIDS. Yves-Claude was able to see first-hand the impact of the Red Dress Party Day as it generated community awareness for HIV and AIDS and provided much-needed support and funds for organizations devoted to this cause.
Due to the COVID-19 pandemic, the Red Dress Party Day did not take place in 2020 or 2021. The 2022 event was organized by the Los Angeles Sisters of Perpetual Indulgence and included eleven participating businesses. The event raised more than $10,000 to support Life Group LA and Being Alive, non-profit organizations that are focused on wellness for individuals living with HIV/AIDS.
Life Group LA is a coalition of people dedicated to the education, empowerment, and emotional support of persons both infected and affected by HIV/AIDS, so that they may make informed choices and decisions regarding their healthcare and personal well-being. The nonprofit organization provides much needed information and emotional support through medical forums, emotional support groups, and the POZ Life Weekend Seminar, all free of charge. All services are offered in a non-judgmental and safe environment with compassion and understanding. Being Alive is a nonprofit organization focusing on the mental health and wellness of people living with HIV and AIDS. Services to client-members include a variety of no-cost programs, such as comprehensive emotional support, treatment education, prevention, advocacy, wellness, and social services.