The scaffolding came down from the construction site at 8612 Santa Monica Blvd, the former home of 24-Hour Fitness Sport, and future home of the up and coming John Reed Fitness West Hollywood.
We got a glimpse of the remodeling and renovations of the new structure on the corner of Santa Monica Boulevard and Westbourne drive. It seems they are determined to bring the space to the 21st Century with something new and different (there was alway an 80s feel to the space, no matter the color or the metallic sheets on the walls).
The reveal this week gives us a dark futuristic building with some details that resemble snake or fish scales covering major parts of the building. The walls have subtle dark colors giving it a sleek look from certain angles.
There was construction work happening inside despite the rain and the windows upstairs in what used to be the main gym floor, were wide open. It is not yet clear if open windows will be part of the new structure, but we can hope for the option of an open space.
We also got a glimpse inside the interior of the first floor before they covered the windows again. Our photos reveal that there is still a lot of work to be done, but the downstairs area is being completely revamped. It doesn’t seem like anyone will walk into the future John Reed Fitness gym and still feel like they are inside the old 24-Hour Fitness gym, only with a cheap makeover.
It’s too soon to say what the finished product will be like inside, but it will have to be elevated to justify the allegedly high membership prices which are rumored to compete with Equinox up the street on Sunset Boulevard.
It’s also not yet clear what they will do with the pool area. A peek through the cracks still shows the old pool intact but empty, dirty and looking quite sad. It is not yet clear if they are building an indoor pool or not, but the old pool will have to go. It is an eyesore.
This new West Hollywood gym was supposed open this past summer according to rumors, but a construction worker now tells us they may not open until late spring or mid summer of this year.
John Reed Fitness gyms (JOHN REED Fitness Music Club, JOHN REED Women’s Club, JOHN & JANE’S, THE REED) are run by RSG Group. RSG also runs Golds Gym and the high-end Heimat fitness center which took over the 1930s industrial factory building located next to CEMEX Hollywood Concrete Plant at 1000 N. La Brea Avenue.
What do you think of the structure so far?