We reported here first that a Gold’s Gym Beverly Center and a Bowlero bowling alley are coming to the corner of Beverly and La Cienega Boulevards, at 8500 Beverly Boulevard. Gold’s Gym SoCal has confirmed, “Gold’s Gym Beverly Center: Coming Soon” on their Facebook page last week. The post includes renderings of what we can expect at the new gym that’s opening close to the West Hollywood city limits.
The renderings also reveal that the new gym is the work of Fabiano Designs, a design and architectural firm responsible for designing many of the most memorable and successful health clubs, which include a list of Gold’s Gyms in Southern California. Fabiano recently delivered Club-Cerritos in March, which includes a signature playground turf area, 16 Olympic lifting platforms (The most out of any other health club in the area), classic free weight area, cardio space, private escape fitness room, The Trip by Les Mills, thrive semi-private personal training, massage beds and deluxe locker rooms.
A source at the Gold Gym Hollywood location told WEHO TIMES back in November 2022, that the new Golds Gym is slated to open in the late spring/early summer of this year (most likely in the summer).


Gold’s Gym is a franchise that started in 1965, when Joe Gold opened a small gym in Venice Beach. President/CEO of Gold’s Gym Socal Group, Angel Banos confirms the new location on his LinkedIn profile where he lists the Beverly Center as one of four new Gold’s Gyms coming to Southern California. In 1987, brothers Angel Banos and William Banos opened their first Gold’s Gym franchise in North Hollywood, California. From San Luis Obispo to San Diego, Gold’s Gym SoCal is continuing to bring serious fitness to everyone with 23 locations and counting.
Gold’s Gym Hollywood is the closest to West Hollywood residents, located at 1016 Cole Ave, Hollywood. The Beverly Center Gold’s Gym will compete with the John Reed Gym, which is also slated to open soon at the former 24-Hour Fitness space at 8612 Santa Monica Blvd in 2023. Both gyms will be located about one mile away from each other. The questions remains as to which one will open first.
Golds Gym and John Reed are owned by parent company RSG Group, a global leader in fitness and lifestyle. RSG Group’s future-oriented portfolio comprises of 17 strong and innovative brands including Gold’s Gym, McFIT, the JOHN REED Family (JOHN REED Fitness Music Club, JOHN REED Women’s Club, JOHN & JANE’S, THE REED), High5, CYBEROBICS, Qi², McFIT MODELS, and PEARL Management.
Ugh can John Reed open already?
Thanks for the gym updates. Been waiting for one of them to open. Haven’t heard anything about John Reed since your article about a month ago. I joined their mailing list.