With Halloween behind us, it’s beginning to look a lot like Christmas. Early Thursday morning, November 2, The Grove’s renowned 100-foot white fir Christmas tree will arrive on property, signaling the start of the holiday season in Los Angeles.
Award-winning retail, dining and entertainment destination The Grove, located at 189 The Grove Drive, welcomes its acclaimed Christmas tree, which will arrive on a flatbed truck and travel the length of First Street to The Park, where it will be stationed for the duration of the holiday season.The Grove. The tree will be delivered on at 5pm and lifted in place from 7am – 8am.
Hand-picked from Northern California’s Mt. Shasta region and chosen once it’s nearing 80 years or older, marking the end of its woodland life cycle, the tree will travel from The Original Farmers Market down the length of First Street on a flatbed truck, before being hoisted into position at The Park by a gigantic crane.
A more than 20-year tradition of the historic shopping, dining and lifestyle destination, The Grove’s Christmas tree is adorned with 15,000 sparkling lights and 10,000 decorative ornaments, illuminating Southern California’s night sky and transforming the property into a winter wonderland.
The tree’s arrival kicks off The Grove’s festive holiday programming, including the annual star-studded Tree Lighting Ceremony mid-November, photo moments with Santa at his workshop starting November 20, nightly snowfalls beginning November 25 and much more. The Americana at Brand’s Christmas tree will arrive on November 7 and The Promenade at Westlake will light up the sky with its annual Tree Lighting Ceremony on November 17.
Once The Grove’s holiday celebrations come to a close, the Christmas tree’s branches are recycled for use as mulch and firewood, in addition to 10 new white fir trees planted in its place in Mt. Shasta.
About The Grove
Developed by Caruso in 2002, The Grove is one of the country’s most acclaimed shopping, dining and lifestyle destinations, offering the best mix of retail, restaurants and entertainment in Southern California. Set on 20 acres adjacent to the historic Original Farmers Market in Los Angeles, The Grove offers a welcoming park-like setting with a vibrant pedestrian streetscape and first-class retail experience that successfully marries hometown charm with high-end shopping. This unique mix has earned The Grove recognition as the heart of the city – a “see and be seen” destination, a neighborhood gem and a community all its own. The Grove’s award-winning design, first-class Concierge service and community-like ambiance have garnered numerous awards and recognition throughout the retail industry, including being named the “#1 Shopping Destination in Los Angeles” by TripAdvisor, and ranking #2 of Fortune’s “10 Highest Sales-Generating Shopping Centers” in the country. The Grove also tops Shopping Center Today’s list of top 10 shopping centers in the world based on sales per square foot. For more information, please visit The Grove at www.TheGroveLA.com or on Instagram @TheGroveLA.