FrontRunners Athletic Retail Store Closes in WeHo After Five Years

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FrontRunners West Hollywood, the athletic apparel and footwear store located on
8625 Santa Monica Boulevard, closed its doors last week, on Tuesday, March 19, after operating for five years.

The retail store that specialized in gear for running, yoga, hiking and general fitness in the heart of WeHo’s Boystown, was another casualty of high rent and low traffic even though it stood in prime real estate, located underneath the Body by Simone dance studio and across the street from 24-Hour Fitness Sport and Basecamp Fitness.

“To our loyal West Hollywood customers, thank you for your business these past five years,” reads a sign at the door of the empty building. “For all returns and purchases please visit our location in Brentwood…”

“The store closed because there was not enough traffic,” Alex, the manager at FrontRunners Brentwood, told WEHO TIMES. “There just wasn’t enough business to keep it open. It was very slow, but the customers who did shop at that store loved the product and services that the West Hollywood store provided. And they will hopefully be shopping at our location in Brentwood.”

Alex says the Brentwood location stays plenty busy. She pointed out that the store has been open for roughly 40 years and that it will not be closing any time soon.

The West Hollywood store started out strong in the community. It was once a meetup for local running groups. The Tuesday Night Run Club hosted various running challenges and offered raffle prizes to participants. It once sponsored the FrontRunnersLA West Hollywood ADIDAS DEMO RUN in the summer of 2014, and was known to cheer local marathons that ran past its store.

FrontRunners West Hollywood – Facebook screen grab

However, the store has been quiet these past few years.

“That place was barely open to begin with,” says WeHo resident Jacob H, who was a

FrontRunners customer. “The store kept very odd hours. It would close midday and some days it wasn’t open at all. I am not surprised it closed. It’s the nature of the beast on Santa Monica Boulevard. If you’re not going to be consistent with your hours of operation, people are going to go shop elsewhere.”

Long term West Hollywood residents may remember how the two-story FrontRunners building was once a high end hair salon in the early 90s. The building is mostly known for being empty for many years after.

FrontRunners Brentwood is located at 11620 San Vicente Boulevard. To learn more, visit their website at: frontrunnersla.wpengine.com/.

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