Fred Segal is Celebrating 60th with New Public Art on The Sunset Strip

733
Photo by Paulo Murillo for WEHO TIMES

Fred Segal is celebrating its 60-Year Anniversary this month. To kick off the celebration, the flagship store located at 8500 Sunset Boulevard, in the heart of The Sunset Strip, unveiled a peace sign sculpture yesterday by Los Angeles artist Nathan Mabry.

The Peace Piece for Fred Segal is part of Mabry’s Heavy Handed series of large-scale sculptures that resemble block-like human hands. As of June 11th, Fred Segal visitors, Angelenos and tourists can view and take photos of the sculpture.

- Paid Advertisement -
Photo by Paulo Murillo for WEHO TIMES

“We were looking for an Icon to really be a part of Fred Segal,” Jeff Lotman, Owner and CEO of Fred Segal, told WEHO TIMES. ” I actually saw Nathan’s art a few years ago, and always loved his work. I called him to ask him to work on commission, and he said, ‘I don’t do commissions, but I do have this great piece you might love.’ He showed it to me and I fell in love with it. We’re having one here, there is going to be one in Malibu and also in Las Vegas. I’m a fan of cubism. It’s not just a normal piece. This is something I wanted to give back to the city. Public art is always a great thing to do.”

Photo by Paulo Murillo for WEHO TIMES

“This is a body of work that I’ve worked on for the last decade almost,” Mabry added.”Jeff and I had a discussion and decided this would be a great piece to celebrate the anniversary of of Fred Siegel. The color is Fred Segal red. It’s a special Fred Segal edition.”

The sculpture is a hand gesture known almost all over the world–the peace sign, a symbol that represents positivity, invites a response and celebrates peace. The peace sculpture is made out of plates of aluminum painted in a specific shade of red chosen for the collaboration with Fred Segal. The artwork is an iconic beacon operating as a recognizable symbol and way finder, a gathering place to meet friends and a joyful location to take photos and create memories.

The unveiling of the peace sculpture is only the beginning of Fred Segal’s anniversary celebrations. Throughout the year, the discovery destination will hold in-store activations and pop-ups with select brands to offer exclusive pieces available only at Fred Segal.

The Peace Piece is now available to view on the Sunset Strip.

===

ABOUT FRED SEGAL®
FRED SEGAL is the iconic lifestyle brand that defined the LA Look and sparked a revolutionary shift in style, changing retail and pop culture forever.

In 1961, Fred Segal, dubbed the original “Curator of Cool” opened his first store, inventing the denim bar and pulling American Style Westward: foretelling that people wanted to be comfortable, casual and sexy. In addition to designing his own collection, Fred pioneered the shop-in-shop concept and experiential retail, resulting in a brand built on heritage, inclusivity and love.

For 60 years, FRED SEGAL has embodied LA cool—to the entire world. Despite the brand’s long-running success, its legacy is sustained by always staying ahead. In addition to the innovative lines launched in our stores, every year FRED SEGAL collaborates with designers, artists and emerging brands to create unique capsules, cultural conversations and immersive experiences. Now owned by Jeff Lotman, CEO of Global Icons, FRED SEGAL opened its Sunset Boulevard Flagship in 2018, and has since expanded to Malibu, Asia and Europe. Discover more at  FredSegal.com  and on Instagram @FredSegal.

About Nathan Mabry:
Nathan Mabry (b. 1978, Durango, CO) received his BFA from the Kansas City Art Institute in 2001 and his MFA from the University of California in 2004. Mabry’s work was recently featured in major exhibition, “The Sorcerer’s Burden: Contemporary Art and the Anthropological Turn” at The Contemporary Austin (Austin, TX). Mabry’s work has been included in numerous exhibitions, including solo and group shows at the Nasher Sculpture Center (Dallas, TX); Hammer Museum (Los Angeles, CA); Orange County Museum of Art (Newport Beach, CA); Museum of Contemporary Art San Diego (San Diego, CA) and many more. His work has been the subject of reviews and articles in such domestic and international publications as Art in America, Artforum, Art + Auction, Frieze, Modern Painters, The Art Newspaper, Los Angeles Times, and The New York Times. Mabry lives and works in Los Angeles, CA.
For further information on Nathan Mabry visit: https://nathanmabry.studio/.

5 2 votes
Article Rating
Previous articleShowtime and HRC Unveil Queer to Stay Public Art by Lauren YS
Next articlePair of Thieves and Rocco’s WeHo to Host Make up for Lost Pride Event
Paulo Murillo is Editor in Chief and Publisher of WEHO TIMES. He brings over 20 years of experience as a columnist, reporter, and photo journalist. Murillo began his professional writing career as the author of “Love Ya, Mean It,” an irreverent and sometimes controversial West Hollywood lifestyle column for FAB! newspaper. His work has appeared in numerous print and online publications, which include the “Hot Topic” column in Frontiers magazine, where he covered breaking news and local events in West Hollywood. He can be reached at editor@wehotimes.com
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments