Fred Segal® Announces West Hollywood Flagship Store Partner

(PRNewsfoto/Fred Segal)

Fred Segal is an iconic L.A. brand that has evolved over the past five decades,” said Allison Samek, Chief Executive Officer of Fred Segal. “We are thrilled to be returning to our roots with our new Los Angeles location. Fred Segal has always been known for the collaborative take on retail, and in today’s retail landscape that is key to succeeding in the competitive market.”

Featuring a combination of permanent shop-in-shops, temporary rotating designers, pop-ups, dynamic event spaces, an onsite florist, full-service salon, a restaurant concept by Bill Chait, as well as beloved San Francisco Café Tartine, Fred Segal brings together the best in men’s and women’s fashion, innovative lifestyle, beauty, eyewear, kids and home brands. Fred Segal’s community of creatives will collaborate on authentic and thoughtful selections across categories.

The permanent retail shops include; The Highline (multi-brand Men’s shop), Fred Segal by Maris Collective (multi-brand Women’s shop), Atelier and Repairs, CAP Beauty, the first west coast CFDA retail space, EGGY, Flower Girl LA, Framed EWE, Replika Vintage and The Pancake Epidemic. A slate of rotating designers, performances and event will be announced this Fall.

“Fred Segal brings a collective creative viewpoint to life every day. People in LA are looking for a place to go to see what’s next. And this is what Fred Segal has always been about,” said John Frierson, President of Fred Segal.

Fred Segal Flagship Store on Melrose

From its establishment in 1961, Fred Segal has been the go-to Los Angeles shopping destination, bringing Southern California luxury to life. The store is a beloved and admired name internationally, with a reputation for carrying an impressive fashion mix from around the globe, presented in a way that is synonymous with L.A.  The brand is the birthplace of L.A. denim and store number 1 for new brands, inspiring artists, performers and designers alike. The new Sunset store is a destination — a style and design laboratory, featuring exclusive collaborations, partnerships, food & beverage and a venue for LA events large and small.

About Fred Segal®
Fred Segal opened its eponymous doors in 1961, debuting designer denim as a lifestyle concept that instantly secured the brand as an integral part of the Los Angeles scene and celebrity culture. A unique retailer that specializes in the free-spirited mixology of Southern California laid-back luxe, Fred Segal has discovered and launched some of the most beloved fashion and lifestyle brands throughout the decades. Today, Fred Segal, which is owned by Evolution Media Capital, offers a curated and refreshing selection of new brands together with food and pop culture experiences. The brand has expanded its LA-inspired influence internationally to include three stores in Japan (Tokyo, Yokohama, and Kobe), in addition to its flagship location in West Hollywood, CA and Los Angeles International Airport’s International Terminal.

Discover more at and on Instagram @Fred_Segal.



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