Weed’s almost legal in California, snitches, and we’re on board in a big way. In early 2018, we’ll be cutting the ribbon on the country’s first-ever cannabis dispensary in a hotel. Specifically, The Standard, Hollywood will be home to the flagship store of the divine LA-based cannabis company Lord Jones.
Lord Jones has perfected chic weed gummies, chocolates, and lotions with products that have the ideal CBD to THC ratio. If none of this means anything to you, the short version is they’re designed to give you the best experience imaginable. And where better to put them to use than our Hollywood playground?
To boot, we’re also collaborating on an exclusive line of co-branded THC and CBD products. Whether you’re a guest of the hotel, a local, or just passing through, our lobby outpost will keep the good times going.
Not an edibles fan? Lord Jones’ specialty is converting people just like you.
Check out The Standard’s interview with one of the co-founders of Lord Jones from earlier this year (4/20, heh) and learn why their gummies are above all others…
THE STANDARD: What did you set out to bring to the marketplace with your edibles? What did you feel was missing?
ROB ROSENHECK [CO-FOUNDER OF LORD JONES]: When we started, most edibles came in a plastic bag with a staple and no labels. You never knew what you were getting and it was a little scary. We wanted to create a brand that was fun and user friendly, something we would enjoy. We designed Lord Jones to be chic, but on a more fundamental level, we saw a huge opportunity to normalize the space by making products that stood for safety, reliability, and efficacy. We wanted to create a best-in-class brand for the new cannabis industry.
How are CBD and THC different from the THC variety? In the most basic terms, how do CBD and THC interact?
There are more than 80 unique compounds in the cannabis plant. These are called cannabinoids and the two most famous are THC and CBD. THC is the compound that gets you high. CBD is the cannabinoid famous for healing, pain relief, and also acts as an anti-anxiety agent. When you combine the two, you get something known as “the entourage effect,” the theory that when you combine cannabinoids, the resulting healing effect is greater than any one cannabinoid acting alone. When we began to formulate our products, we read everything we could find about cannabis and its components. We’ve become big believers and champions of the entourage effect. We make both a 5:1 CBD to THC ratio lotion as well as a 5:1 ratio all natural old-fashioned gumdrop. They are our two biggest sellers.
Do you encounter resistance from people who have had bad experiences with THC edibles?
All the time. Our business is based on the fact that most people have had a bad experience with edibles. We want to be the brand that a first-time user chooses, as well as the choice for the cannabis connoisseur who has tried it all. We specialize in low dose edibles and love hearing, I don’t like edibles, but Lord Jones is the only brand I use. We’ve put a lot of time and thought into our formulations and presentation to demystify edibles. The truth is, you have much greater control of your dosage with edibles than with smoking. When you get it right, it’s the finest cannabis experience you can have.
You recently launched a collaboration with the band Sigur Rós. How did that come about?
That was a dream come true. We met Jónsi after their show at the Hollywood Bowl last summer. He was very curious about the cannabis movement here in the U.S. and we felt an immediate connection. It was his idea to do a collaboration, and we spent several months sending uninfused gumdrop samples back and forth to Iceland to get the flavor profile just right. We decided to call the unique flavor “Wild Sigurberry” based on the foraged berries of his home. We added a unique terpene blend to elicit the feeling inspired by the band’s music. We plan to continue the collaboration and create new products together.
At the moment, your edibles are only available in California. Do you have plans to expand to other states as they legalize for recreational purposes?
Yes. We will be launching in Colorado this summer and hope to open in Nevada soon. Eventually, we will be everywhere cannabis is legal. For now, we offer pure CBD edibles and topicals for nationwide delivery through our website. We source a special phytocannabinoid-rich CBD concentrate from specially selected organic hemp that provides pain relief, aid to skin conditions, and acts as a natural anti-anxiety mood stabilizer.