Cher’s Cherlato Ice Cream Truck hit the city of West Hollywood in front of the Abbey WeHo at 692 N Robertson Blvd, Friday evening. The pop-up served ice cream from 5pm until 11pm or until supplies ran out before they hit the Forum on Saturday night for the Taylor Swift concert as the Eras Tour hits the City of Inglewood this weekend.
It was only their fourth day on Friday since the mobile ice-cream shop launched, and people trekked to WeHo from all corners of LA County to line up and spend upwards of $20 for a Cher-inspired ice cream cone (the golden cone started at $18.00 plus toppings, then there was the merch, which started at $30.00 for a Cherlato apron or a cap and $35 for a t-shirt).
An employee tells WEHO TIMES that they have been selling out of ice cream before their cut-off time and they may have to up their inventory as word gets out and the ice cream truck becomes more popular.
The employee also revealed that Cher hopes to show up randomly at some of the stops to meet fans and serve them ice cream–however, she’s currently touring in Europe, so that’s not likely to happen any time soon.
In mid-July, the singer announced in her official Instagram account that she was launching her own line of gelato. “Yep, this is real… I’m launching my gelato,” she informed her fans. “Watch out LA,”
The Cherlato ice cream truck is traveling around Los Angeles County to different locations every day throughout the summer months so everyone can get a taste of the frozen treats, according to a release.
The Cherlato can only be purchased from the official Cherlato Ice Cream in Los Angeles.
Cher and her partner Giapo Grazioli collaborated to come up with flavors that include the “Snap Out of It! Kefir and Cardamom,” Breakfast at Cher’s Coffee & Donuts” (that gets topped with an actual glazed donut) and “Chocolate XO Cher”.
The “If I Could Turn Back Time” singer also concocted a flavor called “SoCal’s Coldest Avocado on Toast,” which features avocados and crunchy breadcrumbs. Then there is the vegan creation called “LA, I Love You” with a nod to the Lakers with its color palate.
Fans can track the Cherlato truck on their website, cherlato.com.