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    HomeNewsBritish Streetwear Brand Represent Clo is Opening Flagship on WeHo Design District

    British Streetwear Brand Represent Clo is Opening Flagship on WeHo Design District

    The British streetwear label Represent Clo is making its U.S. debut in West Hollywood. The new flagship luxury store in WeHo will have its grand opening this Saturday, March 30, 2024, at 461 N. Robertson Boulevard.

    Women’s Wear Daily (WWD) reports that the West Hollywood Represent Clo, helmed by George Heaton and his brother Mike, will showcase the second drop of the brand’s summer collection that was shot in Joshua Tree National Park outside of Los Angeles. There will also be an exclusive drop of hoodies and T-shirts called the Robertson Collection that will be at the retail outpost. They had a special drop for their APP users this past Thursday, but they are open to the general public on Saturday.

    Represent Clo in West Hollywood – WEHO TIMES

    The West Hollywood Design District highlights how the new 3,100-square-foot space on North Robertson Boulevard will be an addition to an already trendy neighborhood known for boutiques like H. Lorenzo, Maxfield and Chrome Hearts. The large space, filled with high ceilings and Restoration Hardware furniture, will also house an office for growing the company’s U.S. business.

    Represent Clo in West Hollywood – WEHO TIMES

    According to WWD, Great Britain makes up the brand’s largest market where Represent will open two stores in England this year. Europe is the label’s second largest market, where the brand’s array of outerwear, T-shirts, hoodies, denim, cargo pants, puffer jackets, swimwear and shoes are particularly popular in Amsterdam and Prague. The streetwear label said it will commit to opening two physical stores a year going forward.

    Represent Clo in West Hollywood – WEHO TIMES

    About Represent Clo:

    Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury fashion label. Their garments are the embodiment of relentless effort, refinement and constant progression. Each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every collection, silhouette and individual garment. The mission is simple, to build the best brand in the world.
    Represent began as a college project when George Heaton realised that he could sell his art, in the form of graphics on clothing. He began by locally sourcing blank clothing and screen printing his designs. The brand name came from writing down 15 random names on a sheet of paper and landing on ‘Representing’. A friend then told George to drop the ‘-ing’, and the rest was history. Represent was born.
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    Paulo Murillo
    Paulo Murillohttps://wehotimes.com
    Paulo Murillo is Editor in Chief and Publisher of WEHO TIMES. He brings over 20 years of experience as a columnist, reporter, and photo journalist. Murillo began his professional writing career as the author of “Love Ya, Mean It,” an irreverent and sometimes controversial West Hollywood lifestyle column for FAB! newspaper. His work has appeared in numerous print and online publications, which include the “Hot Topic” column in Frontiers magazine, where he covered breaking news and local events in West Hollywood. He can be reached at [email protected]
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