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    HomeNewsUPDATED - Yogurt Stop is Closing after 15 Years in West Hollywood

    UPDATED – Yogurt Stop is Closing after 15 Years in West Hollywood

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    Yogurt Stop, located at 8803 Santa Monica Blvd, by Palms Avenue has announced via their Instagram account that they are closing on October 2, 2023 after being open in West Hollywood for the past 15 years. The frozen yogurt shop known for its pump-it-yourself concept and offering various flavors with creative names that tap into the WeHo community opened in 2009.

    “A big heartfelt THANK YOU to all of you for the past 15 years,” reads a post at @yogurtstop. “We couldn’t have done it without you. Xxx”

    A sign at their window reads:

    Dear Community, Friends, Family, Visitors and Everyone! Thank you for 15 unbelievable and amazing years!!! When we opened January 2nd, 2009, YOU made us a healthy business. For the past 15 years, YOU kept us healthy. Because of YOU, we are able to close our doors a healthy business. Our last day of operation will be October 2nd, 2023. Again, thank you for all your support throughout the years. We’ve made many friends and are so grateful. We couldn’t have done it without you.

    We love you so much!

    XXX,

    Marta & Shoshana (and Elf).
    [email protected]

    Yogurt Stop West Hollywood – WEHO TIMES

    ===

    A second sign at their window adds:

    “100% WOMEN OWNED AND OPERATED (15 YEARS)
    THANK YOU!
    ХоХо,
    BOYSTOWN’S ONLY MOM & MOM
    BUSINESS”

    Yogurt Stop West Hollywood – WEHO TIMES

    Owners Marta Knittel and Shoshana Joseph tell WEHO TIMES that the reason for their closure is not the hike in minimum wage in WeHo, or because their business is suffering from lack of customers, but because the landlord would not renew their lease, and would not give them the option to sell and extend the lease to a potential buyer of the business. They say they had two qualified buyers, but their attorney told them that Yogurt Stop found themselves in an unfortunate position, because they only had a year and a half left on their lease at the time.

    Yogurt Stop West Hollywood – WEHO TIMES

    They both decided to turn the page as the lease comes to an end on October 30th. They say they opted to close on October 2nd, because they need the month to clear everything out. The sign announcing their closure went up on Friday afternoon.

    “We were very strategic in how we wrote the notice,” said Shoshana. “We used the word healthy because the business is strong. We survived COVID, we went through recessions and we made it through. We were this safety net during COVID. People were so grateful we were open. Everything was so stressful, but this little spot was kind of like the Little Engine that Could. People loved it.”

    They also spoke on some of the struggles they faced in the past 15 years of running the only “mom and mom” shop in West Hollywood’s LGBT Rainbow District.

    Yogurt Stop West Hollywood – WEHO TIMES

    There was the time their landlord sent them a Cease-and-Desist letter stating that they were at default because we were selling chips, candy, cookies, and other small marketplace items aside from yogurt (they eventually worked it out and the chips remained); there was the time parents complained that the the Yogurt Stop Logo showing the silhouette of a seemingly nude woman pumping yogurt, was overtly sexual, so they had to change her into a more suitable skirt that hid her curves (a costly adjustment); then people were mad that they named a tart yogurt after then Mayor John Duran (and he got made when they changed the name to something more bland); and there were also the malcontents who gave them a hard time for allowing customers to help themselves to toppings during COVID (toppings were then individually packaged).

    Yogurt Stop West Hollywood – WEHO TIMES

    Complainers aside, both women agree that they will miss the West Hollywood community the most. They say their regular customers were the greatest and marvel at how some of these regulars were carried into the shop as babies and now they walk in for a frozen treat as fully grown teenagers fifteen years later.

    So what’s next for the owners of WeHo’s mom and mom shop?

    They say they are looking to take some time off to unwind and regroup. The plan to travel to Italy at some point and they say they will probably open another business in the future.

    Yogurt Stop West Hollywood – WEHO TIMES

    “It makes us really sad to be closing after 15 years,” said Marta. “We posted our notice a month and a half in advance because we wanted to give me people a chance to stop by and enjoy some of our yogurt before we have to say goodbye. We felt we owed them an advanced notice.”

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    Paulo Murillo
    Paulo Murillohttps://wehotimes.com
    Paulo Murillo is Editor in Chief and Publisher of WEHO TIMES. He brings over 20 years of experience as a columnist, reporter, and photo journalist. Murillo began his professional writing career as the author of “Love Ya, Mean It,” an irreverent and sometimes controversial West Hollywood lifestyle column for FAB! newspaper. His work has appeared in numerous print and online publications, which include the “Hot Topic” column in Frontiers magazine, where he covered breaking news and local events in West Hollywood. He can be reached at [email protected]

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    LADoug
    LADoug
    Offline
    10 months ago

    Thank you to a 15-year run – which is an impressive milestone.

    During COVID, they were helping the community with face masks, hand sanitizer, and opted to stay open versus taking COVID funds.

    Best wishes to you both!

    angry gay pope
    angry gay pope
    Offline
    10 months ago

    Their landlord is as evil as Pump’s.

    Kevin
    Kevin
    Offline
    10 months ago

    Not surprised, they went sideways with the landlord a couple of years ago. They were real trendsetters in the beginning, so hoping they enjoy a break and then reopen in new location.

    pat d
    pat d
    Offline
    10 months ago

    what a shame. their yogurt was delicious, the service was great. it doesn’t make sense. in place of a very friendly neighborhood shop we will once again be looking at the blight of another empty store. i have long believed that commercial property should have some rent control protection so that shops like the yogurt stop do not have to live and die at the mercy of greedy landlords.,,

    Tired of whiney malcontents
    Tired of whiney malcontents
    Offline
    Reply to  pat d
    10 months ago

    Wah wah wah greedy landlords. You should have bought more yogurt from them

    Manny Cruz
    Manny Cruz
    Offline
    Reply to  Tired of whiney malcontents
    9 months ago

    Ignorant hater

    Kiss it
    Kiss it
    Offline
    10 months ago

    Well, They should have stuck to selling yogurt …it he came a convenient store and they Were selling toilet paper paper towels, CBD ,pet food everything under the sun… And Larry blocs was running up and down the street telling everyone that I’ve been late on the rent even add to the confusion as to what this place was all about… I could always count on the locking bathrooms to get or give a good BJ on a busy Friday and Saturday night and Sunday fun day those employees didnt care what you were doing in the bathroom …I was… Read more »

    angry gay pope
    angry gay pope
    Offline
    Reply to  Kiss it
    10 months ago

    If you are going to make up a story at least make it believable.

    Kiss it
    Kiss it
    Offline
    Reply to  angry gay pope
    10 months ago

    Oh hi Pope I met yoo at Mickys in June …. I rember having sex with in 2020… we should get together again … and spend some evenings taking turns bickering in the comment section on this website it would be a hoot!

    Reading Rainbow
    Reading Rainbow
    Offline
    10 months ago

    Rocco’s, Catch and Weed will be all that’s left.

    Kevin
    Kevin
    Offline
    Reply to  Reading Rainbow
    10 months ago

    Plus Stache, gym bar, soon to open Roosterfish, Beaches, Kuntz, Tom Tom , Motherlode, Bottega Louie, Heaven Revolver, Mickeys, Trunks, plus many more. Weho is actually pretty healthy right now.

    Manny Cruz
    Manny Cruz
    Offline
    Reply to  Kevin
    9 months ago

    Actually more businessesare closing and have closed recently than open. Only thing opening are weed shops or smoke shops, classy. Not to mention the ones already announced the near closure so I’m not sure what city you are referring about healthy status.

    Jimmy palmieri
    Jimmy palmieri
    Offline
    10 months ago

    Some landlords are greedy pigs. Not all but some. Decimating a community piece by piece. All for greed.

    Tired of whiney malcontents
    Tired of whiney malcontents
    Offline
    Reply to  Jimmy palmieri
    10 months ago

    Wah wah wah

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