BlackPink’s Born Pink Pop-Up is Bringing Long Lines to WeHo City Limits

K-Pop group BlackPink is hosting a Born Pink Pop-Up Experience at 805 N. La Cienega Boulevard (technically Los Angeles, but only by a few doors away) from Thursday, August 24, – Sunday, August 27, 2023. These sorts of events tend to draw huge crowds with fans waiting in long lines for hours.

The pop up, presented by American Express, is the work of Japanese graphic artist, VERDY who serves as the artistic director for the global experience that recently appeared in London and New York. The Born Pink Pop-Up in Los Angeles will give fans access to an added dimension of the group’s record breaking Born Pink World Tour with limited-edition merchandise collection which will include premium tee shirts, hoodies, hats and accessories designed by VERDY exclusively for the pop-up experience.

VERDY has created the exclusive capsule collection to coincide with upcoming global activations where he creates a world that merges his distinct artistic touch with BLACKPINK’s trendsetting aesthetic. VERDY is a graphic artist from Osaka, Japan who currently resides in Tokyo. He is notably known for his iconic projects Girls Don’t Cry, Wasted Youth, his panda rabbit character Vick and most recently Visty. VERDY has worked with brands such as Nike, Human Made, Instagram, Levi’s, The Minions, Coachella, Dover Street Market and more. His creative efforts continue to thrive, acquiring him recognition worldwide.

The four-day event is produced by Bravado, Universal Music Group’s industry leading merchandise and brand management company. All visitors who purchase merchandise at the experience will receive a limited-edition, VERDY designed tote bag, while supplies last, courtesy of American Express.

As the official presenting partner of the Born Pink Pop-Up Experience, American Express® will offer Card Members a variety of epic onsite benefits, including exclusive early access to the experience for one hour each day ahead of the opening for themselves and up to one guest. Plus, Card Members will have exclusive access to purchase a VERDY-designed t-shirt and enjoy an Amex-only fast-lane checkout throughout the pop-up’s operating hours. American Express® Card Members will also receive a special sticker to customize their tote bag (also while supplies last). Get all the details and benefit terms at https://www.blackpinkmusic.com/amexpopup/.

ABOUT BLACKPINK

One of the most massively successful K-pop groups in music history, BLACKPINK have redefined the global pop landscape since first bursting onto the scene in 2016. Along with boasting the #1 most-subscribed artist channel on YouTube, the South Korean quartet has achieved such boundary-defying milestones as becoming the first K-Pop Girl group to land a #1 album in the UK, scoring the highest-charting album in the US by a female group in over a decade and becoming the first K-pop girl group ever to perform and headline at Coachella (the largest music festival in the U.S.).BLACKPINK is comprised of JISOO, JENNIE, ROSÉ and LISA—all immensely charismatic vocalists,dancers, and fast-rising fashion icons. With over 2.8M records sold in the UK (singles & albums), and 10 billion career global Spotify streams to date, BLACKPINK are now conquering the world with their recent album BORN PINK. Having already circled the globe once on their historic and sold out BornPink Tour, which included two sold out dates at the O2 Arena at the end of 2022,the group is back on the road for an encore run that sees them returning to Europe and the United States this Summer

Operating hours:
Thursday, August 24:  12-7 pm
Friday, August 25: 12-7pm
Saturday, August 26: 11-7pm
Sunday, August 27th: 11-7pm