Beauty Collection, located at 8951 Santa Monica Boulevard, in the Pavilions shopping center, is going out of business. The beauty supply store is having an Everything-Must-Go sale with items currently selling for 25-50% off retail price. According to a manager at the West Hollywood store, they have been serving the community for the 12 years.
An employe says there is no official closing date at this time. Closing will depend on how fast they move their final product. She says two locations are going out of business. The Marina Del Rey and West Hollywood locations are closing around the same time. A worker at Marina Del Rey projects both stores may not be around past the end of this August.
The manager at the West Hollywood location says the internet is shutting them down. She made it clear that the closure is not related to anything controversial like the ordinance raising the minimum wage and employee paid sick leave in West Hollywood which kicked in at the start of July. She adds that she’s not aware of any issues with the landlord or the raising of rent. According to the source, the owner struggled to maintain the doors open due to competing online retail giants like Amazon.
The store at Sherman Oaks is the original store which opened a good 30 years ago. according to an employee, it will remain open for business. It will not be impacted by the closing of the sister locations.
Beauty Collection started out as a family-owned business. It evolved into a collection comprised of hand-selected exclusive products from around the world. The two locations closing are owned by the son of the original owner. The Sherman Oaks location is owned by the owner’s wife.
Not all items are on sale in the West Hollywood location at this time. That will change as they get closer to closing time.
It’s business as usual on their online store, which does not acknowledge the two closing locations.