Jeanne and David Kaplan
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In place of the usual ratings, husband and wife, David and Jeanne Kaplan offer opinions on the merits of spending money for a first-run release, with separate his-and-her movie reviews. A movie is either entertaining and worth seeing now, or it's not. Kaplan reviews advise the reader along those lines with the hope to appeal to the frequent moviegoer who can see through the hype of many professional critics around the country. Casual moviegoers who seek their opinion can depend on honest, unbiased viewpoints. If they think a movie is worth the price of first-run admission, they endorse it, with a "SEE IT NOW!" icon. If they give a film a "STRONG SEE IT NOW!", it is an exceptional movie--a must see on the big screen. If a film is entertaining but not necessarily worthy of the cash outlay, they advise you to "WAIT FOR DVD", which can also be interpreted as waiting for second run where you can still see it on the big screen.
If a movie is really bad they will flat give it a "DON'T BOTHER!" Pick up a good book for the two hours you will waste. Jeanne and David Kaplan's reviews also appear on the international film review website www.RottenTomatoes.com. David is founder and president of Movienotes, a Chicago-based media advertising company.
